Head of Communications & Content
Build and lead Nooks' Communications & Content function from the ground up. Own editorial strategy, original research, thought leadership, PR, and social programs to establish the company as the leading voice in AI for revenue teams. Requires 10+ years leading content/comms at high-growth B2B SaaS companies with exceptional storytelling and strategic skills.
About the job
What You'll Do
Build our editorial strategy
- Own Nooks' editorial strategy and integrated content calendar across every channel
- Develop flagship content and oversee its execution through a mix of in-house creation, agency partners, and freelance contributors
- Ensure every piece of content reinforces our market narrative and supports business priorities
- Build repeatable editorial processes and quality standards that scale
Lead original research and thought leadership
- Develop recurring research programs and benchmark reports that establish Nooks as an authority in AI for sales
- Partner with research vendors, agencies, and internal stakeholders to produce high-quality, data-driven thought leadership
- Turn proprietary customer insights into compelling stories the market wants to read and share
Lead communications and PR
- Own Nooks' external communications strategy
- Manage PR agencies and external communications partners
- Drive proactive communications around launches, research, customer stories, milestones, and company news
- Build relationships with journalists, analysts, podcast hosts, creators, and industry influencers
Evolve our social presence
- Refine Nooks' social media strategy to strengthen our thought leadership and enterprise credibility
- Develop executive and corporate social programs that amplify our point of view while staying authentic to each voice
- Build on the strong engagement that already exists within the SDR community, helping connect that grassroots enthusiasm with a broader enterprise audience
Build the foundation
- Establish the operating model for Communications & Content, including agencies, contractors, editorial workflows, measurement, and AI-enabled content production
- Identify where external partners can accelerate execution while maintaining a high bar for quality
- Build the systems, processes, and team blueprint that will support a growing Communications & Content organization over time
What You Bring
- 10+ years of experience leading content, communications, editorial, or thought leadership programs at high-growth B2B SaaS companies
- Exceptional storytelling and narrative-building skills: you know how to uncover the stories that matter and translate ideas into compelling narratives that capture attention, shape perception, and inspire action
- Exceptional writing and editing skills: you can make complex ideas simple, compelling, and memorable
- Experience developing executive thought leadership, original research, and integrated content strategies
- Experience managing public relations and external communications programs
- Strong editorial instincts: you know what stories earn attention and which ones don't
- A strategic thinker who can connect company strategy to compelling market stories
- Equally comfortable developing strategy and rolling up your sleeves to execute
- Strong cross-functional collaborator with the ability to influence across teams and executive stakeholders
- Experience marketing to enterprise buyers, ideally sales, RevOps, or go-to-market leaders
Skills
Content Strategy, Thought Leadership, Public Relations, Executive Communication, Original Research, Social Media Strategy, Editorial Strategy, Narrative Building, Stakeholder Management, B2B Saas Marketing
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