Head of Brand & Storytelling
Leads Otter.ai’s brand strategy, narrative, PR, communications, social, and community programs while managing a small team. The role requires an experienced B2B SaaS brand builder with exceptional writing skills and a hands-on approach to shaping category leadership.
About the job
Responsibilities
- Define and codify Otter.ai’s brand promise, personality, tone of voice, and verbal identity system.
- Establish brand guidelines and serve as the internal source of truth for how the brand sounds and feels across product, design, marketing, sales, support, social, and community.
- Evolve brand positioning as the market shifts toward AI-native conversational intelligence.
- Own brand campaign strategy and collaborate with internal creative teams and agencies to increase brand awareness.
- Build narratives positioning Otter.ai as the category leader in voice, meetings, conversational intelligence, and AI-powered productivity.
- Develop executive thought leadership, including bylines, talk tracks, and interviews.
- Turn product milestones, customer outcomes, and market moments into compelling stories.
- Partner with the partnerships team on brand partnerships, including sports and third-party events.
- Build and execute organic social strategy across relevant channels.
- Build and nurture an engaged customer community that reinforces the brand and drives advocacy.
- Expand PR and communications impact through press strategy, media relationships, announcement planning, and agency management where appropriate.
- Lead a small team while remaining hands-on in strategy, writing, editing, and execution.
Requirements
- Proven experience in brand, communications, or integrated marketing roles at B2B SaaS companies.
- Experience building or substantially sharpening a brand narrative and voice.
- Direct experience running PR and communications, including media relationships and announcement strategy.
- Experience with social and community programs, either as a generalist owner or across multiple roles.
- Excellent writing and editing skills, including the ability to produce press releases, executive bylines, and social content.
- Comfortable working with ambiguity and able to balance strategic planning with rapid execution.
- Experience owning a function end to end and working hands-on as well as strategically.
- Ideally, experience at a company with under approximately $500 million in ARR and a scrappy, builder-oriented environment.
Compensation
- Base salary range: $250,000–$280,000 USD per year.
- Compensation also includes a comprehensive total rewards package.
Skills
Brand Strategy, Brand Positioning, Brand Guidelines, Storytelling, Public Relations, Communications, Social Media, Community Building, Content Strategy, Thought Leadership, Writing, Editing, Media Relations, Campaign Strategy
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