Vice President, Product Marketing

Responsibilities

• Lead and shape the overall product marketing strategy, including positioning, messaging, pricing, and go-to-market strategies.
• Collaborate with product management and development teams to understand market needs, customer pain points, and key product differentiators.
• Drive alignment between product, marketing, and sales teams to ensure consistent messaging and execution across all touchpoints.
• Champion the voice of the customer to ensure products and marketing resonate with target audiences.
• Lead the development of go-to-market plans for new product launches and feature enhancements.
• Oversee the creation of marketing collateral (e.g., product briefs, datasheets, presentations) to support sales and customer success teams.
• Collaborate with demand generation and content teams to develop targeted campaigns and initiatives that drive product awareness, lead generation, and customer acquisition.
• Provide ongoing training and support for sales teams to help them understand the products, competitive advantages, and value propositions.
• Lead, mentor, and grow the product marketing team, fostering a high-performance culture focused on results, collaboration, and innovation.
• Build and scale community-driven growth initiatives, including partnerships with tech alliances, ecosystems, and developer communities.
• Leverage Product-Led Growth strategies to drive user acquisition, engagement, retention, and expansion.
• Establish key performance indicators (KPIs) for product marketing efforts and track the effectiveness of marketing campaigns.

Requirements

• Minimum of 15+ years of experience in product marketing, with at least 8 years in a leadership role.
• Cloud-focused cybersecurity background.
• Proven success in leading cross-functional teams to launch and grow products in a competitive market.
• Strong background in B2B/B2C marketing, preferably within industry or vertical.
• Experience with SaaS, technology, or other fast-moving industries is highly preferred.
• Expertise in go-to-market strategy, product positioning, competitive analysis, and messaging.
• Strong leadership and team management skills with a track record of building and mentoring high-performing teams.
• Excellent communication and presentation skills, with the ability to influence and align senior executives, customers, and internal teams.
• Data-driven mindset with experience using analytics and market research to drive decision-making.
• Ability to work in a fast-paced, dynamic environment while managing multiple priorities.
• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.