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Vice President of Marketing

New York, NYMcLean, VAOnsite15+ YOE
Summary

Lead customer acquisition, retention, and revenue growth strategies through performance marketing, data analytics, and team leadership in a high-growth fintech startup.

About the role

Growth Strategy & Execution

  • Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, retention, and revenue growth.
  • Optimize multi-channel marketing campaigns, including paid search, paid social, content marketing, referral programs, email marketing, and emerging platforms.
  • Work closely with product, sales, and engineering teams to enhance user acquisition and conversion funnels.
  • Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance.

Performance Marketing & Data Analytics

  • Manage and optimize marketing budgets across Meta, Google, programmatic, influencer marketing, and other paid channels.
  • Build and maintain data pipelines to collect, clean, and analyze marketing performance data.
  • Develop and implement attribution models and marketing mix modeling to evaluate the effectiveness of different channels.
  • Leverage SQL and Python for deep analytics, predictive modeling, and customer insights.

Leadership & Team Management

  • Recruit, mentor, and lead a high-performing growth marketing team.
  • Foster a data-driven and test-and-learn culture within the marketing organization.
  • Work cross-functionally with design, engineering, and sales to ensure seamless campaign execution and growth initiatives.

Required Skills & Experience

  • Minimum 15 years of experience in growth marketing, performance marketing, or a similar role in Finance, preferably in a high-growth startup, SaaS, or fintech environment.
  • Proven track record of driving significant customer acquisition and revenue growth through paid and organic channels.
  • Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization.
  • Proficiency in SQL and Python for marketing analytics and data-driven decision-making.
  • Strong leadership and team management experience.
  • Excellent communication skills to translate technical insights into actionable business strategies.

Nice-to-Have Skills

  • Background in wealth management or high growth fintech companies (scaling beyond series C or D at a minimum).
  • Experience with marketing automation tools such as HubSpot, Marketo, or Iterable.
  • Familiarity with BI platforms like Metabase, Looker, or Google Data Studio.
  • Basic proficiency in HTML for landing page and email template optimizations.
  • Experience scaling a startup from early-stage to rapid growth.
  • Background working in FAANG/MAMAA companies or other top-tier tech firms in addition to startups.

Benefits

  • Health & Wellness: 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
  • 401(k): Retirement savings program to support your future
  • Paid Time Off: time to reset and recharge + most federal holidays
  • Parental Leave: Comprehensive leave policy for growing families
  • Meals: Select meals covered throughout the week
  • Fitness: Monthly movement stipend
  • Equity & Career Growth: Early exercise eligibility and a strong focus on professional development
  • Annual Compensation Reviews: Salary and equity refreshes based on performance
  • Boomerang Program: After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return
Skills
SQLPythonMeta AdsGoogle AdsHubSpotMarketoIterableMetabaseLookerGoogle Data StudioHTMLA/B testingattribution modelingmarketing mix modeling