Vice President of Marketing
Lead customer acquisition, retention, and revenue growth strategies through performance marketing, data analytics, and team leadership in a high-growth fintech startup.
Vice President, Product Marketing
Lead product marketing, solutions marketing, partner marketing, developer relations, and analyst relations as VP-level owner of Anaconda's market narrative, category positioning, and GTM execution for an AI and data science platform.
United StatesProduct MarketingRemote20+ YOE
About the role
What You'll Do
Establish Category Authority
- Define and own Anaconda's position in the market for the platform and the category
- Shape how industry analysts, enterprise buyers, and the developer community understand where Anaconda competes and wins
- Connect individual product innovations into a cohesive, forward-looking platform narrative
Be the Voice to the Market and the Voice of the Market Back
- Own the company's product and platform narrative
- Translate complex technical capabilities into clear, differentiated stories across the full customer journey
- Act as the market's representative inside the company, bringing customer signal, analyst perspective, competitive intelligence, and community insight into product strategy, roadmap, and packaging decisions
Sharpen ICP Clarity and Strengthen Conversion
- Refine and prioritize ICP targets across enterprise buyers, data teams, developers, and partners
- Build and maintain audience-specific narratives with a consistent through-line
- Drive the motion that converts open-source community adoption and developer engagement into qualified enterprise pipeline
Orchestrate Releases from Product to Market
- Lead end-to-end launch coordination across Product, Engineering, Sales, Customer Success, and Marketing
- Establish and enforce launch discipline with tiered launch standards (I-III)
- Push back when a release is not ready to land with force
Drive Product and Market Alignment
- Serve as the structural bridge between Product, Engineering, and Marketing
- Partner directly with Product leadership on roadmap, packaging, and pricing
Leverage Anaconda's Unique Data Assets
- Harness ecosystem data including platform usage, open-source contribution patterns, Anaconda.org and Anaconda Forge activity
- Build a data-informed PMM function that feeds insights back into product and GTM decisions
Build and Scale Analyst and Partner Programs
- Lead analyst relations with Gartner, Forrester, and RedMonk
- Build a partner marketing motion that turns cloud, data, and AI vendor relationships into measurable pipeline contribution
Lead a High-Performing, Multidisciplinary Team
- Build, develop, and scale a team of 4+ across product marketing, solutions marketing, partner marketing, and developer relations
- Create a culture of strategic thinking, cross-functional ownership, and pipeline accountability
What You Need
- 20+ years of marketing experience, with 7+ years at the VP level leading product marketing or integrated GTM functions
- Experience marketing technical products to developers, data teams, or engineering buyers
- Track record of setting positioning and narrative at the company or category level
- Mix of scale-up and large enterprise experience
- SLG mechanics and enterprise GTM depth: field sales enablement, partner co-sell, account expansion
- Experience leading marketing across both open-source community and enterprise commercial motions
- Experience leading 3 or more disciplines simultaneously across product marketing, solutions marketing, partner marketing, developer relations, or community marketing
Skills
Product MarketingGo-to-Market StrategyPositioningAnalyst RelationsPartner MarketingDeveloper RelationsLaunch ManagementEnterprise Sales EnablementOpen Source MarketingCategory Creation
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