Product Marketing Lead
Lead product marketing for geolocation and fraud prevention products, owning positioning, messaging, competitive intelligence, and revenue enablement to drive enterprise GTM strategy.
Technical Product Marketing Manager
Technical Product Marketing Manager crafts technical narratives for identity verification products, analyzes competitors, creates enablement materials, and drives GTM strategies. Requires 5+ years experience with strong technical acumen in APIs, ML, and cloud.
175k – 215kNew York, NYWashington, DCSeattle, WA+2 moreProduct MarketingRemote5+ YOE
About the role
Responsibilities
- Develop a comprehensive technical understanding of Socure's products, platform, and integrations.
- Analyze and document technical nuances, workflows, and architectures to articulate the "how" behind product functionality.
- Translate complex technical details into compelling, easy-to-understand narratives that resonate with both technical and business audiences.
- Craft messaging that highlights the unique power of Socure's technology and the measurable impact on customers' business outcomes.
- Conduct in-depth technical analysis of competitors' products to identify strengths, weaknesses, and differentiation points.
- Develop competitive positioning strategies that showcase Socure's superiority in the identity verification and fraud prevention market.
- Work closely with product managers to understand roadmaps, new features, and technical use cases to inform go-to-market strategies.
- Provide technical feedback and ensure market needs are being addressed during product development.
- Create in-depth technical enablement materials for sales, customer success, and partners, including solution guides, architecture diagrams, and FAQs.
- Lead technical workshops and trainings to ensure internal teams can articulate the product's technical value effectively.
- Write and publish technical whitepapers, blogs, and case studies that demonstrate Socure's innovation and leadership.
- Represent Socure in technical discussions with customers, partners, and at industry events.
- Leverage AI tools like ChatGPT's Deep Research to scale quality and production of assets.
Qualifications
- 5+ years of experience in technical product marketing, product management, solutions engineering, or related roles in the identity verification, fraud, or risk industries.
- Strong technical acumen with the ability to understand APIs, machine learning, and cloud-based architectures.
- Exceptional storytelling skills with the ability to distill technical complexity into clear, value-driven messaging.
- Experience working cross-functionally with sales, product management, and engineering teams.
- Strong analytical skills with experience conducting competitive analysis and market research.
- Excellent writing and communication skills, with experience producing technical content such as whitepapers, blog posts, and case studies.
- Experience using AI tools for content generation, research, and technical enablement is a plus.
Skills
APIsMachine LearningCloud ArchitecturesAI ToolsCompetitive AnalysisTechnical WritingWhitepapersProduct RoadmapSales EnablementSolution Guides
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