Product Marketing Lead
Lead product marketing for geolocation and fraud prevention products, owning positioning, messaging, competitive intelligence, and revenue enablement to drive enterprise GTM strategy.
Founding Marketer
Founding Marketer owns full marketing function for AI-native social commerce startup, defining brand narrative, building content engine, driving demand gen, product marketing, PR, and events to attract consumer brands. Requires 5+ years B2B SaaS experience, exceptional writing, and shipping bias.
175k – 250kPalo Alto, CAProduct MarketingHybrid5+ YOE
About the role
What You'll Be Doing
- Define and evolve Nectar's brand, positioning, and category narrative across every surface, website, social, sales collateral, decks, and press
- Build and own the content engine, including blog posts, customer stories, launch announcements, thought leadership, and POV pieces that establish Nectar as the definitive voice in social commerce
- Drive product marketing for Nectar Agent and future launches, including messaging, naming, packaging, launch motion, and ongoing adoption
- Partner with the founders on PR, analyst relations, and earned media moments, building on our recent launch and turning every milestone into category-defining narrative
- Build a high-signal demand generation engine, owning the website, SEO, email, paid experiments, and lifecycle to grow inbound pipeline alongside our enterprise sales motion
- Plan and execute Nectar's event strategy, including hosted dinners, conference presence at NRF, Shoptalk, Cannes Lions, and exec roundtables with brand leaders
- Develop sales enablement materials, customer case studies, and competitive narratives that help our AEs close enterprise deals faster
- Partner with product and engineering to translate roadmap into compelling external storytelling, and bring customer and market signal back into the product
- Establish marketing analytics, attribution, and reporting so we know what's working and can compound on it
What We're Looking For
- 5+ years of marketing experience at high-growth B2B SaaS or consumer-tech startups, with at least 1 to 2 years in an early stage (Seed or Series A) environment where you built from zero
- Track record of owning multiple marketing functions, brand, content, demand gen, and product marketing, not just one slice
- Exceptional writing and storytelling skills, with the ability to translate complex AI and product concepts into sharp, human, opinionated copy
- Deep understanding of how to market into consumer brands, agencies, or marketing technology buyers, ideally across beauty, CPG, retail, or e-commerce
- Strong instincts for positioning and messaging in a new or emerging category
- Bias to ship. You can run a launch end-to-end without hand-holding, and you'd rather get a campaign live this week than perfect next quarter
- Fluent with modern AI tools and use them daily to accelerate your production work
- High ownership mindset and the temperament to thrive in ambiguity, fast cycles, and direct founder feedback
Bonus Points
- Experience marketing AI, automation, social, creator, or commerce platforms
- Existing relationships with marketing, social, or digital leaders at consumer brands
- Background in journalism, content strategy, or earned media that sharpened your storytelling instincts
- Prior experience building category-defining narrative for a new product or company
- Familiarity with social platforms (Instagram, TikTok, Reddit, LinkedIn) as both a marketer and a power user
- Experience working closely with founders on PR, analyst relations, or executive communications
Skills
SEOAI ToolsProduct MarketingDemand GenerationContent MarketingPrSales EnablementAnalyticsStorytellingSocial Media Platforms
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