Product Marketing Lead
Lead product marketing for geolocation and fraud prevention products, owning positioning, messaging, competitive intelligence, and revenue enablement to drive enterprise GTM strategy.
Product Marketing Lead
Leads product marketing for AI recruiting SaaS, owning feature narratives, end-to-end launches, competitive positioning, and sales messaging. Requires 4+ years experience partnering with product and sales teams in B2B SaaS.
175k – 260kSan Francisco, CAProduct MarketingOnsite4+ YOE
About the role
Responsibilities
- Own the narrative around new and existing product features: what we’re building, why it matters, and how it’s differentiated.
- Lead end-to-end product launches, from positioning and messaging to cross-functional coordination and execution.
- Build and own competitive positioning and messaging, enabling the team to clearly articulate why we win.
- Partner closely with Sales to translate product capabilities into clear, effective sales narratives and collateral.
- Identify gaps in current messaging, audit what’s working vs. not, and build a clear roadmap to test and improve it.
- Establish structure and systems for product marketing in a fast-moving, often ambiguous environment.
Requirements
- 4+ years of experience in product marketing or similar role.
- Strong instincts for positioning and messaging—you can take complex ideas and make them simple and compelling.
- Experience working closely with product and sales teams, with a deep understanding of how messaging impacts revenue.
- Excellent communication skills, both written and verbal.
- Strong judgment and prioritization—you know what matters and how to focus on it.
Nice-to-Haves
- Experience in startups, B2B SaaS, or AI.
Skills
Product PositioningMessagingProduct LaunchesCompetitive AnalysisSales EnablementB2B SaaSAICross-Functional CollaborationContent CreationRoadmapping
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