AI Search & Web Lead
Own end-to-end web infrastructure and organic/AI search visibility for Watershed's demand gen efforts. Drive pipeline through SEO, LLM optimization, CRO, and hands-on testing while managing vendors and developers.
Social Media Marketer
Owns social media strategy and execution on X and LinkedIn for developer-focused AI startup, including executive content, campaigns, community engagement, and metrics. Requires strong writing to simplify technical topics and experience scaling social accounts.
New York, NYGrowth MarketingOnsite
About the role
Responsibilities
- Own Extend's company social presence on X and LinkedIn end-to-end — strategy, cadence, voice, content, social listening, engagement, and reporting
- Own the process, strategy, and cadence of executive content program — build intake system to turn meetings, learnings, and opinions into posts
- Build a content engine that compounds: distribute blog posts, customer stories, launches, and technical write-ups across company and executive accounts
- Design and run social-first campaigns around launches, customer wins, and product moments in coordination with marketing, product, and engineering
- Establish metrics (followers, qualified engagement, inbound, pipeline-influenced) and build feedback loops
- Experiment across formats (long-form threads, memes, video, carousels, Thought Leader Ads, podcast clips)
- Engage in developer and B2B AI conversation in real time, build relationships, source content opportunities
- Grow into owning broader content strategy (social, blog, launches, recruiting content)
- Eventually hire and manage contractors (video editors, designers, ghostwriters) and own social budget
Requirements
- Strong writing and speaking skills to explain technical ideas simply (LLMs, document processing, evals, agents)
- Live where developer and tech culture is shaped online — know accounts, memes, in-jokes, unwritten rules
- Direct experience scaling social media and ghostwriting, with portfolio of accounts built or grown on X/LinkedIn (with numbers)
Nice-to-Haves
- Experience and interest in producing video content (short-form, podcast clips, founder-led video)
Benefits
- 90% health insurance premium coverage
- Relocation for candidates outside NYC
- Unlimited PTO
- Daily lunch & snacks covered (dinner if late)
- Unlimited token/tooling access
- Learning and development investment
Skills
X (Twitter)LinkedInSocial Media StrategyContent CreationGhostwritingSocial ListeningVideo Content ProductionB2B MarketingDeveloper MarketingContent Distribution
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