Own end-to-end web infrastructure and organic/AI search visibility for Watershed's demand gen efforts. Drive pipeline through SEO, LLM optimization, CRO, and hands-on testing while managing vendors and developers.
Must be willing to work from an office 4 days per week (except for remote roles).
Own and scale growth initiatives for channel partners across digital acquisition, partner marketing, marketplace adoption, lifecycle engagement, and revenue optimization. Drive embedded commerce adoption through data-driven testing, enablement, and cross-functional collaboration with Product and Partnerships.
Design and execute multi-channel lifecycle campaigns to drive developer and enterprise customer activation, adoption, retention, and expansion for Vercel’s platform.
Owns strategy, execution, and outcomes for sales-assist campaigns including direct mail, ecosystem co-marketing, and targeted account programs. Partners with sales and marketing to drive pipeline contribution through customized, data-informed initiatives in a fast-paced environment.
Substack is seeking its first Growth Marketing Manager to own paid acquisition end-to-end, focusing on driving net-new app-first user acquisition. This role involves strategy, execution, optimization, and reporting across various channels, managing budget, and building measurement infrastructure.