AI Search & Web Lead
Own end-to-end web infrastructure and organic/AI search visibility for Watershed's demand gen efforts. Drive pipeline through SEO, LLM optimization, CRO, and hands-on testing while managing vendors and developers.
Campaign Manager
Owns strategy, execution, and outcomes for sales-assist campaigns including direct mail, ecosystem co-marketing, and targeted account programs. Partners with sales and marketing to drive pipeline contribution through customized, data-informed initiatives in a fast-paced environment.
174k – 195kSan Francisco, CAGrowth MarketingHybrid
About the role
What You'll Achieve
- Develop deep expertise in the Notion product, user, and buyer journey to inform strategy, partnering closely with the Head of Enterprise Demand Gen to build programs that fit Notion's funnel and market
- Own strategy, execution, and outcomes for targeted account programs, engaging marquee accounts and buying committees through their buying journey
- Partner closely with Sales and broader Marketing team to build customized marketing plans and objectives for top accounts and craft hyper-relevant, tailored programs, that nurture those accounts from prospecting to close to expansion
- Track key performance indicators such as leads generated, pipeline contribution, program performance metrics, and revenue influenced, and report on your programs with actionable insights
- Partner with our Operation and BizTech teams to manage and better utilize our go-to-market systems
- You’ll have the opportunity to take on a variety of projects that support upmarket pipeline, ranging from events, digital campaigns, direct mail, and more
Skills You'll Need to Bring
- Creative problem-solver who builds programs from scratch and figures out what works in new territory
- Thrive in ambiguity, move fast with incomplete information, make smart judgment calls, and adjust quickly
- Bias for action and experimentation, balance scrappiness with strategic thinking
- Strong cross-functional collaborator who aligns sales, ops, and creative teams around shared goals
- Pipeline-obsessed, understand program connection to revenue and speak credibly about pipeline contribution
- Growth mindset around AI, already experimenting with it in work
Nice to Haves
- Strong problem-solving skills to identify and prioritize target accounts using data-driven insights and market research
- Comfortable in fast-paced, dynamic environment and defining new programs/processes
- Customer-centric and driven by insights, understand customer journey and decision-making influencers to design campaigns
Compensation
For roles based in San Francisco, the estimated base salary range is $174,000 - $195,000 per year.
Skills
AIData-Driven InsightsMarket ResearchDirect MailDigital CampaignsGo-To-Market SystemsPipeline MetricsSales EnablementCross-Functional CollaborationExperimentation
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