Product Marketing Manager

What You’ll Do

Own and evolve RBP messaging

• Audit current-state RBP messaging across channels and assets to identify gaps, inconsistencies, and opportunities
• Own and evolve positioning, messaging, and value props for our core RBP products to support internal training, external collateral, and product launches
• Collaborate with Product on RBP launches to keep messaging and market needs in sync as the product evolves
• Analyze property manager and resident adoption and engagement; consult Product and UX on optimization

Partner messaging and enablement

• Work closely with the Partnerships team to ensure cohesive, consistent messaging across our RBP product partners
• Develop and maintain partner-facing materials that reflect current positioning and reinforce the RBP value story
• Collaborate with Enablement on messaging rollouts through decks, one-pagers, battlecards, and product training materials
• Collect feedback from internal teams and iterate as the product and pitch evolve

Lead RBP launch excellence

• Serve as PMM owner for RBP launches, driving the go-to-market bill of materials from kickoff through enablement delivery
• Own launch-critical assets including the overview deck, positioning doc, messaging doc, one-pager, and battlecard; coordinate with Enablement, Content, and Creative on assets they produce
• Represent PMM in launch team meetings alongside Product, Enablement, Support, Legal, and RevOps, keeping GTM workstreams on schedule and unblocked
• Track launch status, flag risks early, and escalate blockers to the appropriate exec sponsor
• Conduct post-launch reviews to measure messaging effectiveness, sales adoption, and customer response, and feed findings back into future launches

Own competitive and customer insights

• Lead ongoing competitive intelligence, including tracking competitors, market trends, and customer pain points
• Build and maintain competitive assets (battlecards, win/loss analysis, positioning guides) that keep Sales and CS equipped to win
• Interview prospects, customers, and internal stakeholders to surface messaging gaps and strategic opportunities
• Translate insights into recommendations and present to cross-functional teams to drive alignment and action

About You

Messaging strategy and execution

• Support product and initiative launches end-to-end, from messaging alignment to enablement, as one component of a broader GTM ownership role
• Ensure Sales, Success, and Marketing are equipped with current, consistent messaging at every stage
• Meet or exceed goals for new opportunities created and revenue contribution tied to PMM-supported initiatives

Persona and ICP development

• Complete detailed documentation for ideal customer profiles (ICP) and buyer personas
• Ensure ICP and persona insights are actively used across GTM workflows, including campaign targeting, sales training, and product feedback
• Keep documentation current and relevant as products scale

Go-to-market impact

• Contribute directly to measurable business outcomes, including:
  • Drive top of funnel interest in the form of leads, MQLs, and SALs
  • Improve RBP win rates across RBP-only deals and deals that also include Resident Onboarding
  • Increase RBP activation rates
• Monitor and optimize GTM effectiveness using qualitative feedback and performance metrics

AI fluency

• Uses AI tools across the PMM workflow: customer insight synthesis, competitive research, messaging iteration, enablement content, and analysis
• Builds reusable AI workflows, prompts, or custom skills that scale PMM output across the team, not just for personal productivity
• Edits and pressure-tests AI output critically. Treats first drafts as a starting point and knows when to throw them out

What We're Looking For

• 3–5 years of product marketing experience. B2B required, B2B2C a plus
• Experience refining and scaling product messaging across teams and channels
• Experience creating marketing collateral (e.g., web pages, explainer videos, sales decks, and email campaigns)
• Ability to explain technical concepts in simple terms for a non-technical audience
• Highly organized and self-directed — comfortable turning ambiguity into clarity that drives action and results
• Strong collaborator with cross-functional teams across Product, Sales, and Success
• Bonus: background in proptech, customer marketing, or customer enablement

Why Second Nature?

• Health First: Medical, Dental, Vision, Life Insurance, & 401K Plan
• Location: Work remotely from anywhere in the US
• Flexibility: Open PTO and sick days
• The Product: Beyond the awards and 5-star reviews, our clients and customers love what they can do with the world’s first Resident Experience Platform
• Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect
• Training: A supportive team to help you grow your career and unlock your full potential
• Growth: The opportunity to get in on the ground floor of a fast-growing startup that’s designing and developing an exciting category