Partner Marketing Manager
Own design and execution of joint marketing programs with strategic partners. Translate business objectives into GTM plans, run co-marketing campaigns, and create partner enablement materials to drive pipeline.
Responsibilities
GTM Strategy & Planning
- Partner closely with Partnership Leaders to understand key priorities and identify where marketing leverage exists
- Translate business objectives into clear GTM plans covering propositions, launches, campaigns, enablement, and performance measurement
- Identify and develop partner-led propositions that meet partner needs while aligning to company goals
Co-Marketing & Campaigns
- Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption
- Develop scalable content campaigns to engage a broad range of existing partners
- Analyze performance data to optimize campaigns and improve ROI across the partner channel
Partner Enablement
- Act as the primary GTM contact for partners on propositions, launches, campaigns, and enablement
- Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content
- Ensure partners are launch-ready and confident to sell effectively
Cross-Functional Collaboration
- Deeply understand product areas across Credit, Lending, and Banking and translate them into partner-relevant messaging
- Influence and organize stakeholders across partnerships, account management, product marketing, and communications
- Manage timelines, approvals, and dependencies across multiple internal and external stakeholders
- Monitor and analyze program performance, preparing clear updates and insights to support optimization and reporting
Qualifications
- 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing
- Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation
- Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities
- Experience shaping joint messaging with partners and translating product positioning into partner-ready content
- Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model
- Deep understanding of the partner channel funnel, sales cycle, and product lifecycle
- Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications
- Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences
- Experience at a high-growth technology company
- Experience in payments, financial technology, Credit, Lending, or Banking (preferred)
- Background in partner enablement, revenue enablement, or sales enablement (preferred)
- Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce) (preferred)
- Experience working with learning management systems (LetterAI) and employee enablement intranet platforms (preferred)
- Strong ability to leverage AI (ChatGPT, Claude, Glean) tools and technologies to improve efficiency, automate workflows, and scale impact (preferred)
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