Field Marketing Specialist
85k – 100kNew York, NYRemote2+ YOE
Summary
Own end-to-end field marketing and events in NYC for a generative AI design platform. Plan conferences, dinners, and campaigns; partner with sales on pipeline and lead gen. Requires 2+ years B2B field/event marketing experience and HubSpot proficiency.
About the role
Responsibilities
Event Management (Core Focus)
- Own end-to-end planning and execution of in-person and virtual events, including trade shows, conferences, roadshows, lunch-and-learns, and hosted executive dinners
- Manage event logistics: venue sourcing, vendor negotiations, booth design, staffing, catering, and post-event follow-up
- Build and maintain a calendar of New York-area events that keeps our brand consistently present in the market
- Track event ROI and report on pipeline influenced, leads generated, and revenue attributed to field programs
Demand Generation & Lead Generation
- Partner closely with the sales team to identify target accounts and tailor event and outreach strategies to move them through the funnel
- Develop and execute territory-based campaigns that complement field events and drive qualified pipeline
Requirements
- 2+ years of field marketing, event marketing, or demand generation experience, ideally in a B2B environment
- Based in New York City or the immediate metro area
- Proven track record owning events from concept through execution, including large conferences and high-touch experiential dinners
- Strong collaboration skills with the ability to build trust with sales teams and operate as a true business partner
- Experience working with HubSpot
- Highly organized with the ability to manage multiple programs simultaneously under tight deadlines
- Excellent written and verbal communication skills
Nice-to-Haves
- Experience in fashion, retail, or design industries
Compensation & Benefits
- Base salary range: $85,000 – $100,000 annually
- Performance-based bonus and equity
- Comprehensive benefits package including health, dental, and vision insurance
- Annual discretionary stipend for professional development
- Annual company offsite
Skills
HubSpotEvent PlanningEvent ManagementDemand GenerationLead GenerationROI TrackingVendor NegotiationB2B MarketingTerritory CampaignsSales Collaboration
Similar roles at this salary range
All Product Marketing jobs →Sr. Manager, Startup & Venture Marketing
Lead MongoDB for Startups marketing programs in the Bay Area. Drive acquisition, nurture, and advocacy through events, content, and cross-channel campaigns targeting founders and VCs.
84k – 165kSan Francisco, CAProduct MarketingHybrid6+ YOEData AnalysisEmail Nurture
Media Planner
Media Planner supporting offline media campaign planning, execution, and measurement. Partners with channel leads and agencies to manage plans, trackers, and MMM/attribution workflows. Requires 4+ years of media planning experience and strong analytical skills.
83k – 145kSan Francisco, CAProduct MarketingHybrid4+ YOEMMMExcel