Media Planner

Responsibilities

• Support execution of full-funnel media campaigns in partnership with the Director and channel leads
• Assist in building and updating campaign plans, calendars, and pacing trackers to help monitor performance against core business and media KPIs
• Coordinate with agencies and vendors on campaign setup, trafficking, and reporting to ensure plans are executed accurately
• Support MMM and attribution workflows by gathering, organizing, and QA’ing inputs (e.g., spend, flights, HDYHAU, mail drops) and sharing with Analytics and external partners
• Assist in maintaining reporting and dashboards that track offline performance, test results, and key learnings across channels
• Help translate campaign and measurement outputs into clear summaries and takeaways for the broader media team
• Support the execution and tracking of tests across creative, audiences, formats, and partners, including documenting hypotheses, results, and learnings
• Partner with Growth, Brand, and MarTech to ensure offline campaigns are aligned with digital and owned experiences (e.g., landing pages, enrollment flows)
• Prepare regular updates, trackers, and readouts to share campaign performance and insights with the team

Requirements

• 4+ years of experience in media planning, buying, or campaign execution
• Experience supporting campaign planning and execution, including working with agencies or vendors
• Familiarity with measurement concepts such as attribution, incrementality, or MMM, with an interest in learning how these are applied in media planning
• Strong analytical skills and proficiency in Excel/Google Sheets; comfortable working with data and maintaining trackers or reports
• Clear communication and collaboration skills, with the ability to work effectively across teams and stakeholders
• A detail-oriented, organized approach—you’re comfortable managing multiple workstreams and ensuring campaigns and data are accurate

Compensation & Benefits

• Base salary: $83,000 – $145,000
• Eligible for bonus, competitive equity package, and benefits
• 401k match plus medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide paid days off
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
• Annual wellness stipend
• 1% of time off to support local community organizations