Sr. Manager, Startup & Venture Marketing

Position Expectations

Own and develop the program funnel for MongoDB for Startups

• Develop and execute strategies that drive startup acquisition into the program
• Build effective nurture journeys that increase engagement
• Cultivate champion-building programs that turn active participants into long-term MongoDB founder advocates

Drive startup acquisition through cross-channel campaigns

• Design and execute multi-channel demand generation programs to identify and convert high-potential startups in the Bay Area into the MongoDB for Startups program

Execute founder-focused events that accelerate relationships with the Bay Area ecosystem

• Develop and maintain direct relationships with founders across the Bay Area
• Plan and execute a regional event strategy featuring high-impact founder programming including VC-partnered events, demo days, hackathons, and founder dinners

Partner with startups to develop content

• Work with internal teams and startup customers to surface and develop compelling stories showcasing startups building on MongoDB

Lead cross-functional collaboration across internal teams

• Work closely with Events, Growth Marketing, Marketing Operations, Customer Marketing, and other internal partners to build integrated programs that reach and engage founders at each stage of the funnel

Measure full-funnel impact and continuously optimize

• Define and track success metrics across acquisition, nurture, and champion stages, including program applications, engagement rates, and advocacy outcomes
• Use data to continuously refine strategy and programming

Requirements

• 6+ years of experience in marketing, demand generation, community, or events roles focused on startups, developers, or technical founders
• Experience leading projects or programs and collaborating across teams, with the ability to drive initiatives from strategy through execution
• Experience developing and executing cross-channel marketing campaigns, including familiarity with demand generation strategies and tactics such as paid programs, email nurture, and lifecycle marketing
• Experience working in or closely with startups or venture capital firms, with a solid understanding of how early-stage companies operate and grow
• Experience publishing external-facing content, such as blog posts, newsletters, or thought leadership pieces aimed at startup and founder audiences
• Highly organized and execution-oriented, able to manage multiple initiatives and stakeholders while delivering high-quality programs
• Data-driven, able to track key engagement metrics and communicate the impact of regional initiatives