Product Marketing Manager
Own corporate segment product marketing: build market expertise, refine value propositions for enterprise use cases, fuel demand gen campaigns, and equip sales with messaging and enablement to drive pipeline and adoption.
Product Marketing Manager
Owns product positioning, messaging, launches, and GTM strategy for B2B SaaS platform. Collaborates cross-functionally on content, SEO, PR, events, and sales enablement while requiring 3-5 years product marketing experience in developer tools.
100k – 150kSan Francisco, CAProduct MarketingOnsite3+ YOE
About the role
What you’ll do
- Own product positioning, messaging, and go-to-market strategy across all channels
- Collaborate with product and engineering teams to deeply understand our platform and translate features into customer benefits
- Write and publish high-quality content including blogs, landing pages, customer case studies, product updates, and email campaigns
- Lead SEO strategy and execution to increase inbound traffic and organic visibility
- Manage external PR efforts to grow brand awareness in tech and startup media
- Plan and execute field and virtual events, including trade shows, webinars, and customer roundtables
- Partner with the sales team to create collateral, one-pagers, and pitch decks that align with buyer personas
- Track and report key product marketing KPIs including campaign performance, traffic, engagement, and conversions
- Be the voice of the customer — conduct market and competitor research to help shape positioning and inform product decisions
- Collaborate with the demand gen team to align messaging across paid and organic campaigns
You should have
- 3-5 years of experience in product marketing, preferably in B2B SaaS or developer tools
- Proven experience with SEO, PR outreach, content marketing, and event strategy
- Excellent writing and storytelling skills — you can distill complex ideas into clear, digestible messaging
- Familiarity with platforms like Twilio and Courier (or similar communication APIs) and comfort marketing technical products
- Strong project management skills and the ability to drive cross-functional alignment
- Data-driven mindset with experience using tools like Google Analytics, Hubspot, or similar
- Comfortable working in a fast-paced, highly collaborative, startup environment
Benefits
- Comprehensive healthcare and dental coverage for you
- 401(k) plan
- Generous PTO: 13 accrued days, plus company shutdown December 24th—January 1st
- Free lunch & dinner at the office
- Annual company-paid retreats
- Developmental bonuses: support for professional development opportunities tied to cloud and related fields
Compensation: $100,000—$150,000 USD
Skills
SEOPrContent MarketingGoogle AnalyticsHubSpotTwilioCourierCommunication ApisProduct PositioningGo-to-Market Strategy
Similar roles
Product Marketing jobsLifecycle Marketing Manager
The Lifecycle Marketing Manager will strategically own and execute core customer communication vehicles to maximize value, adoption, and retention of the paid customer base. This role involves leading optimization of recurring customer touchpoints, partnering with Product teams on feature adoption, and managing survey programs.
Product Marketing Manager
Owns product positioning, messaging, and GTM launches for developer authorization platform. Drives adoption through content, customer stories, and cross-team collaboration while bridging product with user insights for B2B SaaS targeting developers.
Enterprise Marketing Manager, Strategic Accounts
Design and execute high-impact named-account marketing campaigns for Ramp's most strategic enterprise deals. Work embedded in sales to drive pipeline and close complex, multi-year commitments.