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HappyRobot

Product Marketing Manager

Develops and executes go-to-market strategies, product messaging, and assets for AI-native enterprise software. Requires 4+ years in B2B product marketing, strong communication, and understanding of generative/agentic AI.

160k – 200kSan Francisco, CAProduct MarketingOnsite4+ YOE
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About the role

Responsibilities

  • Excellent written and verbal communication skills with the ability to translate complex product concepts into clear, compelling value propositions.
  • Develop and execute go-to-market strategies for new products and features
  • Create and maintain core product messaging frameworks, positioning statements, and competitive differentiators.
  • Build assets around product features, including release notes, in-product updates, newsletters, and website content
  • Manage customer references, case studies, and proof-of-value content
  • Develop internal and external enablement materials such as one-pagers, decks, FAQs, and product briefs.
  • Collaborate closely with product, sales, and growth teams to ensure alignment between product development, customer needs, and market messaging.
  • Track feature adoption, customer engagement, and feedback to inform future launches and positioning.
  • Support field and partner teams with content that drives understanding and usage of new capabilities.
  • Ensure product storytelling is consistent across all channels, reflecting HappyRobot’s brand voice and strategic goals.

Must Have

  • Excellent written and verbal communication skills with the ability to simplify technical concepts and craft persuasive messaging.
  • 4+ years of experience in product marketing, in B2B tech, at a startup, or similar roles.
  • Strong understanding of enterprise sales motions and how to position technical products for business audiences.
  • Strong understanding of technical concepts including generative AI and agentic AI.
  • Experience collaborating closely with product, sales, and growth teams to drive alignment and adoption.
  • Extreme ownership and organization, with a proven ability to manage multiple launches and cross-functional priorities.
  • Self-starter who thrives in a fast-paced, highly autonomous environment.
  • Comfort with data and performance tracking to measure adoption, engagement, and campaign impact.
  • Ability to leverage AI tools to accelerate research, messaging, and asset creation.

Nice to Have

  • Basic technical skills.
  • Background in supply chain, logistics, or enterprise software industries.
  • Comfort creating visual assets or collaborating closely with design to elevate product storytelling.
  • Experience with Salesforce.

Skills

Generative AIAgentic AISalesforceProduct MarketingGo-to-Market StrategyMessaging FrameworksSales EnablementCustomer Case StudiesAI Tools

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