Product Marketing Manager

What You'll Do

• Own product launches end-to-end. Partner with Product and Design to develop launch strategies, define audiences, sequence go-to-market motions, and drive cross-functional execution that creates real market impact.
• Define and sharpen our messaging and positioning. Develop crisp, differentiated messaging for Retool's core platform and key features—grounded in customer insights, market dynamics, and a deep understanding of how Retool creates value.
• Be the voice of the customer and market. Conduct qualitative and quantitative research—customer interviews, win/loss analysis, community listening, and market landscaping—to keep our positioning sharp and our strategy grounded in reality.
• Enable go-to-market teams. Translate positioning and launch strategy into clear, practical materials for Sales, Solutions, and Marketing—ensuring everyone telling the Retool story does so with confidence and consistency.
• Stay ahead of the market. Maintain a working understanding of the competitive landscape and broader market trends, contributing insights that inform product decisions, messaging, and launch strategies.

The Skillset You'll Bring

• 5+ years of experience in product marketing, ideally at a B2B SaaS company where the product had real technical depth.
• A builder’s mindset paired with intellectual curiosity. You learn by doing, experiment to understand, and form conviction through firsthand exploration.
• The technical confidence to dive into products directly (ours and others) to see how they actually work and where the real differences lie.
• The ability to turn broad, messy research into a clear story: pulling threads from community conversations, customer calls, product testing, and data to help others see the bigger picture.
• A collaborative working style. You’re the person teams trust for clarity, context, and honest perspective.
• A bias towards practicality and action. You care less about polish and more about whether what you’ve built actually helps people make better decisions.
• Familiarity with competitive intelligence tools, methodologies, and ethical research practices.

Base pay range: $160,000 – $225,300 per year.