Partner Marketing
Owns partner marketing function including trade shows, enablement materials, co-branded campaigns, and partner portal to drive pipeline and awareness. Requires 3-5+ years in partner/channel marketing, strong project management, and cross-functional collaboration in B2B SaaS.
Core Responsibilities
- Own and execute end-to-end partner trade show activations — from pre-show planning and logistics to on-site execution and post-show follow-through
- Build and maintain partner enablement materials (one-pagers, battlecards, messaging guides, training content) that help partners position and co-sell alongside Campfire
- Create and manage a partner portal/resource hub where partners can self-serve the latest assets, product updates, and co-marketing materials
- Execute co-branded campaigns with key partners, including joint launches, ongoing promotions, and partner-led content programs
- Coordinate partner event sponsorships and onsite activations
- Own partner communications — newsletter, product update emails, and timely announcements that keep partners engaged and informed
- Produce case studies featuring partners and joint customers to support sales and partner storytelling
- Maintain Campfire's partner presence on the website in collaboration with the Partnerships team
- Co-facilitate partner enablement sessions alongside the Partnerships team
Must-haves
- 3–5+ years in partner marketing, channel marketing, or field marketing
- Proven experience running end-to-end trade show and event activations
- Strong project manager — you can juggle multiple programs across multiple partners without dropping the ball
- Excellent written communicator who creates crisp, compelling partner-facing content
- Collaborative and comfortable working cross-functionally with Sales, Partnerships, and Product teams
- Comfortable in a fast-paced, early-stage environment where you build from scratch
Nice-to-haves
- Experience in B2B SaaS, fintech, or accounting/ERP software
- Familiarity with partner portal or PRM tools (e.g., Allbound, PartnerStack, Impartner)
- Background at a high-growth startup
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