Head of Brand Research and Measurement
Lead brand research and measurement function, owning brand health tracking, marketing attribution, consumer insights, and competitive intelligence to drive strategic brand investment decisions.
Head of Backstage Marketing
Leads end-to-end marketing strategy for Spotify's B2B SaaS business (SOE) built on Backstage platform, driving revenue growth, developer acquisition, and team leadership. Requires 10+ years in B2B SaaS marketing, experience with technical audiences, and proven revenue impact.
New York, NYProduct MarketingHybrid10+ YOE
About the role
What You'll Do
- Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
- Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
- Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
- Define clear positioning and differentiated messaging for technical B2B audiences
- Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
- Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
- Lead event and community strategy to increase visibility and generate qualified pipeline
- Scale marketing operations through strong planning, dashboards, and performance reporting
- Build, mentor, and grow a high-performing, data-informed marketing team
Who You Are
- You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing
- You have 5+ years of experience leading and developing high-performing teams
- You have experience marketing developer tools, infrastructure platforms, or technical SaaS products
- You understand engineering culture and know how to communicate with technical audiences
- You have owned revenue or adoption targets and can demonstrate measurable business impact
- You have led digital performance marketing, paid acquisition, and growth funnel optimization
- You are comfortable working with data, building forecasts, and using dashboards to guide decisions
- You balance commercial thinking with strong product intuition and user-centered mindset
- You bring structure and clarity to complex, ambiguous initiatives
- You thrive in fast-moving environments and enjoy building new approaches from the ground up
Skills
B2B Saas MarketingProduct MarketingGrowth MarketingDigital MarketingPaid AcquisitionPerformance MarketingDashboardsData AnalysisDeveloper Tools MarketingMarketing Operations
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