Head of Brand Research and Measurement
Lead brand research and measurement function, owning brand health tracking, marketing attribution, consumer insights, and competitive intelligence to drive strategic brand investment decisions.
Head of Brand Marketing
Lead brand strategy and creative direction for a high-growth B2B SaaS company. Own visual identity, campaigns, in-house creative team, and agency relationships while driving brand consistency and health measurement.
San Francisco, CANew York, NYProduct MarketingHybrid10+ YOE
About the role
Responsibilities
- Work closely with the CMO and senior leadership on the brand's long-term evolution
- Bring the brand to life in a clear, compelling, and deeply customer-centered way; champion bold ideas and high standards
- Own Pigment's visual and creative identity; drive consistency across every customer touchpoint
- Own the development and governance of naming and nomenclature across products and experiences
- Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with the company's purpose
- Lead the in-house creative team: responsible for their development, creative output, and team culture; set and hold the quality bar
- Personally build: design campaign assets, write brand narrative sections, or art-direct shoots as needed
- Use AI as an operating principle to drive efficiencies and scale without sacrificing quality
- Drive the operating model for creative work review, input stages, and final approval
- Own agency and freelance relationships at strategy and execution level; manage iterative design development across multi-stakeholder projects
- Define how brand health is tracked: distinctiveness, awareness, branded search trends, and influence
Requirements
- 10 years of experience in brand strategy (in-house or agency) with at least 3 years owning brand direction at a company with a defined visual identity
- Experience within a high-growth B2B or SaaS environment and a portfolio of B2B or enterprise brand work, including work you personally made
- Comfortable diving into market data and research reports but possess the brand gut to know which insights actually matter
- Can distill complex products and market dynamics into a clear, compelling narrative
- Know how to influence without authority and build strong partnerships with creative leads
- Direct experience leading and developing in-house designers
- A track record of managing creative agency relationships
- Experience building or overhauling creative review and approval processes
- Hands-on AI fluency in a creative workflow
Nice-to-Haves
- Portfolio includes work you personally made, not only work you directed
- AI-fluent in practice: use AI tools for prototyping, expanding output, and speed; formed clear opinions about when they add value
Benefits
- Competitive package
- Stock options
- Trust and flexible working hours
- Company offsite every year
- Brand new offices in major cities
- High-end equipment
- Remote-friendly environment
Skills
Brand StrategyBrand IdentityCreative DirectionVisual DesignCampaign DevelopmentAgency ManagementIn-House Team LeadershipAI ToolsB2B MarketingSaas Marketing
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