Head of Industry Marketing
Own vertical GTM strategy, messaging, and sales enablement for Decagon's core industries. Partner with Sales, Product, and Growth to drive pipeline and revenue through industry-specific positioning and campaigns.
Responsibilities
- Stay close to customers, prospects, analysts, and the competitive landscape in each vertical. Surface insights that sharpen positioning and inform product direction.
- Define and own the go-to-market strategy for Decagon's priority industries. Develop ICP definitions, buyer personas, key use cases, and competitive positioning for each vertical.
- Craft the core narrative for how Decagon wins in each industry. Develop differentiated value propositions grounded in real buyer pain, vertical-specific proof points, and Decagon's technical moat. Own the messaging hierarchy from category level down to persona level.
- Build the assets and plays that help the sales teams win: battlecards, industry primers, objection handling, discovery question frameworks, and deal-stage content. Measure what actually gets used and improves conversion.
- Partner with Growth to plan how vertical programs come to market, from ABM campaigns and field events to customer stories and analyst moments.
- Serve as the connective tissue between Product and Sales for your industries. Ensure that new product capabilities get translated into vertical-specific value quickly, and that field feedback loops back into roadmap and messaging.
Requirements
- 10+ years of experience in product marketing or industry/solutions marketing, ideally at a B2B SaaS company.
- You've owned a vertical or segment GTM strategy, not just executed campaigns within someone else's framework.
- You're a strong messaging strategist who knows how to develop a point of view, translate it into crisp narratives, and pressure-test it with buyers and sellers.
- You've worked closely with enterprise sales teams and understand what it takes to influence a complex, multi-stakeholder deal.
- You think in positioning before you think in deliverables. You ask "why does this matter to the buyer?" before "what should this say?"
- You're comfortable with ambiguity and can define the structure others will execute against.
Nice-to-Haves
- Experience marketing to complex, regulated industries.
- A track record launching new vertical motions from scratch, not just inheriting a playbook.
- Familiarity with the AI or CX technology landscape and the ability to credibly engage with technical and non-technical stakeholders alike.
- Experience building analyst and press relationships within a specific industry.
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