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Adaptive

Head of Marketing

New York, NYBoston, MAOnsite4+ YOE
Summary

First marketing leader responsible for defining category messaging, building awareness programs, and running GTM systems at an early-stage vertical AI company. Requires 4-6 years experience in product/brand marketing.

About the role

Responsibilities

  • Define the category and establish how the company talks about its product at scale
  • Build awareness through programs targeting peer networks, industry associations, and channel partner ecosystems
  • Run the marketing system to get accounts into CRM, surface engagement, and convert opportunities

Qualifications

  • 4–6 years of marketing experience, including owning product marketing and/or brand at an early stage company
  • Fluent with GTM tech, AI tools, and data
  • Thrives solving ambiguous problems
  • Player-coach mindset: owns IC work while building the team

Compensation & Benefits

  • Top tier cash, equity, and full benefits
Skills
Product MarketingBrand MarketingGTM TechnologyAI ToolsData AnalysisCRM
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