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GTM Operations Data Manager

Owns data architecture and strategic planning for Sales GTM operations, leveraging AI for territory optimization, pricing analysis, pipeline forecasting, and productivity improvements. Requires 5+ years in Sales Ops or GTM Strategy, advanced SQL/Salesforce skills, and BI expertise.

Somerville, MARevenue OperationsHybrid5+ YOE

About the role

Key Responsibilities

  • TAM & Territory Strategy: Define the "Golden Record" ICP and use AI/data to carve territories for optimal rep productivity and coverage
  • Sales AI Implementation: Evaluate and pilot AI tools for pipeline prioritization; build models to predict lead conversion based on win patterns
  • Pricing & Elasticity: Partner with Finance and Product on pricing changes; analyze discounts and win/loss data to optimize Price Book and packaging
  • Pipeline Architecture: Redesign funnel stages and data requirements to ensure accurate stage transitions for high-fidelity forecasting
  • Strategic Forecasting: Build "Scenario Models" (e.g., headcount changes) to support leadership's fiscal planning
  • Sales Productivity: Identify process bottlenecks (legal cycles, slow lead response) and drive cross-functional projects to eliminate them

What skills do I need?

Strategic Experience: 5+ years in Sales Ops, GTM Strategy, or Management Consulting within B2B SaaS.

Structural Mastery: Proven track record of redesigning Salesforce data structures, lead routing logic, and attribution models to support high-growth teams.

AI & Planning Proficiency: Experience evaluating or deploying AI for Sales, such as predictive lead scoring, automated territory carving, or AI-driven "Next Best Action" for reps.

The Technical Stack:

  • Advanced Modeling: Expert SQL and Excel/Sheets skills are non-negotiable.
  • BI Platforms: Deep experience with Sigma, Tableau, or Power BI.
  • Systems: Advanced Salesforce (SFDC) knowledge; ability to partner with Admins to drive architectural changes.

Strategic Initiatives: Experience leading TAM/SAM/SOM analysis, Pricing & Packaging redesigns, and Sales Incentive/Commission planning.

Education: Bachelor degree in relevant field required. MBA preferred.

Skills

SQLSalesforceTableauSigmaPower BIExcelAIPredictive Lead ScoringTam AnalysisPipeline Forecasting

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