Performance Creative Lead

Primary Responsibilities

• Mine customer research, reviews, CX feedback, and ad performance data for insights that become winning concepts.
• Build persona-based messaging for both sides of the marketplace (hosts and renters), and write direct-response copy: hooks, video scripts, captions, and headlines.
• Create briefs rooted in a hypothesis and a success metric, and direct designers, editors, and UGC creators from kickoff through delivery.
• Own the production pipeline end to end: prioritization, timelines, handoffs, QA, and enough weekly creative volume to feed the account without starving quality.
• Build and run a UGC pipeline: source creators, conduct customer interviews, and extract the language, stories, and moments that become winning creative.
• Run the creative testing roadmap (every ad in-market is a hypothesis) and publish learning recaps the whole team acts on.
• Partner daily with the media buyer on what’s winning, what’s fatiguing, and what launches next.
• Own performance metrics including hook rate, hold rate, CTR, and the ROAS of new creative.
• Create a library of learnings: what hooks, angles, and formats work for each persona - that compounds and gets better over time.
• Use AI tools across the workflow: research, scripting, static and video generation, and asset organization.

Qualifications

Required

• 5+ years of experience in performance creative, creative strategy, or growth marketing at a DTC brand, marketplace, or agency, ideally with Meta as a primary channel.
• Proof of breakthrough work with specific campaigns or accounts grown, backed by numbers, creative, and story.
• Strong direct-response copywriting; fluent in paid social and creative analytics.
• Track record of running a creative production pipeline (briefs, creators, editors, deadlines) that ships a high volume of deliverables on time.
• Comfortable being measured on output performance, not effort.
• Ability to prioritize ruthlessly and stay organized across multiple concepts at different stages of production.

Nice to Haves

• Hands-on editing or design skills (CapCut, Premiere, Figma, or similar).
• UGC creator sourcing and management experience.
• AI-native production workflows and a grounding in consumer psychology or direct-response classics.

Benefits

• Stock options
• Medical, dental, and vision insurance
• Generous PTO
• 11 paid company holidays
• 401(k) plan
• Infant care leave
• On-site gym/showers open 24/7