Performance Creative Lead
Own and accelerate the paid creative engine for a hyperlocal storage and parking marketplace. End-to-end responsibility for ad creatives from customer insights and concepting through production, testing, and performance optimization, with accountability for ROAS and other metrics. Requires 5+ years in performance creative or growth marketing with proven direct-response results.
About the job
Primary Responsibilities
- Mine customer research, reviews, CX feedback, and ad performance data for insights that become winning concepts.
- Build persona-based messaging for both sides of the marketplace (hosts and renters), and write direct-response copy: hooks, video scripts, captions, and headlines.
- Create briefs rooted in a hypothesis and a success metric, and direct designers, editors, and UGC creators from kickoff through delivery.
- Own the production pipeline end to end: prioritization, timelines, handoffs, QA, and enough weekly creative volume to feed the account without starving quality.
- Build and run a UGC pipeline: source creators, conduct customer interviews, and extract the language, stories, and moments that become winning creative.
- Run the creative testing roadmap (every ad in-market is a hypothesis) and publish learning recaps the whole team acts on.
- Partner daily with the media buyer on what’s winning, what’s fatiguing, and what launches next.
- Own performance metrics including hook rate, hold rate, CTR, and the ROAS of new creative.
- Create a library of learnings: what hooks, angles, and formats work for each persona - that compounds and gets better over time.
- Use AI tools across the workflow: research, scripting, static and video generation, and asset organization.
Qualifications
Required
- 5+ years of experience in performance creative, creative strategy, or growth marketing at a DTC brand, marketplace, or agency, ideally with Meta as a primary channel.
- Proof of breakthrough work with specific campaigns or accounts grown, backed by numbers, creative, and story.
- Strong direct-response copywriting; fluent in paid social and creative analytics.
- Track record of running a creative production pipeline (briefs, creators, editors, deadlines) that ships a high volume of deliverables on time.
- Comfortable being measured on output performance, not effort.
- Ability to prioritize ruthlessly and stay organized across multiple concepts at different stages of production.
Nice to Haves
- Hands-on editing or design skills (CapCut, Premiere, Figma, or similar).
- UGC creator sourcing and management experience.
- AI-native production workflows and a grounding in consumer psychology or direct-response classics.
Benefits
- Stock options
- Medical, dental, and vision insurance
- Generous PTO
- 11 paid company holidays
- 401(k) plan
- Infant care leave
- On-site gym/showers open 24/7
Skills
Performance Creative, Creative Strategy, Growth Marketing, Direct-Response Copywriting, Paid Social, Creative Analytics, Ugc Pipeline, Creative Production Pipeline, Meta Ads, AI Tools, Consumer Psychology, Capcut, Premiere, Figma
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