Senior Product Marketing Manager - Gateway, Devices & Vertical Solutions
Leads go-to-market strategy, positioning, launches, and sales enablement for Gateway, device, and vertical payment solutions. The role requires strong vertical-market insight, technical fluency across payment technology, and the ability to present compelling business outcomes to partners, operators, prospects, and internal teams.
About the job
Responsibilities
Own Gateway, Device & Vertical Go-to-Market Strategy
- Lead positioning and messaging for NMI's Gateway product line across device and vertical segments, including medical, unattended retail, parking, and other emerging verticals.
- Define solution-focused value propositions for each vertical's buyers and operators, grounded in business outcomes and revenue generation rather than device or technical specifications alone.
- Develop differentiated narratives explaining why NMI is the payments partner of choice for each vertical.
- Partner with Product Management to influence roadmap decisions using vertical market insight and competitive intelligence.
Drive Product Launches & Market Adoption
- Lead end-to-end go-to-market execution for new Gateway features, devices, and vertical-specific enhancements.
- Collaborate with product, sales, corporate marketing, and channel marketing teams to execute launches.
- Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs.
- Support adoption and revenue generation by aligning messaging with onboarding, documentation, and operator experiences.
Understand Vertical & Device Ecosystems
- Serve as the in-house expert on buyer and operator personas in medical, unattended, parking, transportation, and other priority verticals.
- Conduct market research into device commerce, unattended retail, vertical-specific regulation, and payment application monetization.
- Monitor competitors and evolving market dynamics.
- Translate ecosystem shifts into actionable messaging and strategic recommendations.
Build Sales & Channel Enablement
- Develop sales enablement tools such as pitch decks, battlecards, case studies, messaging frameworks, ROI narratives, and vertical-specific use cases.
- Help sales articulate the business value of Gateway and device solutions.
- Support lifecycle messaging that drives adoption, expansion, and retention.
- Equip ISOs, software integrators, and reseller partners with vertical-focused messaging.
Evangelize NMI's Solutions
- Present Gateway, device, and vertical solutions to sales teams, stakeholders, partners, and prospects.
- Represent NMI at trade shows, conferences, and industry events, including external speaking opportunities.
- Build relationships with industry analysts and serve as a credible technical voice.
- Maintain technical fluency across gateways, devices, APIs, and certification processes.
Influence Product & Business Strategy
- Use competitive insight and vertical customer research to influence product packaging, pricing, and positioning.
- Build business cases for new vertical market opportunities.
- Drive alignment across product, engineering, and commercial teams around priority verticals and growth strategy.
Compensation
- Salary range: £75,000–£100,000.
Skills
Product Marketing, Go-to-Market Strategy, Market Positioning, Messaging, Competitive Intelligence, Market Research, Sales Enablement, Channel Marketing, Product Launches, ROI Analysis, Payment Gateways, Payment Devices, APIs, Certification Processes, Artificial Intelligence
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