Product Marketer
Owns core messaging, positioning, and narratives for AI-native spreadsheet product targeting enterprise and financial services. Creates customer-facing content, sales materials, and launch campaigns while partnering with product, engineering, sales teams. Requires 2+ years in product marketing or B2B roles with strong storytelling skills.
About the job
Responsibilities
- Develop and own Paradigm’s core messaging, positioning, and narrative across enterprise, financial services, and AI-native workflow use cases
- Translate complex product capabilities into clear, compelling, and technically credible messaging tailored to different customer personas and industries
- Produce high-quality customer-facing content across multiple mediums including customer stories, launch content, one-pagers, solution briefs, decks, battlecards, landing pages, and product demos
- Partner closely with Product, Design, Engineering, and Sales to shape how new features, workflows, and launches are introduced to the market
- Build sales enablement materials that directly support pipeline generation and enterprise deal cycles
- Develop industry- and persona-specific narratives grounded in real customer workflows, outcomes, and competitive differentiation
- Work directly with customers to turn successful implementations into reusable proof points, case studies, and co-marketing campaigns
- Support major product launches and campaigns across web, email, events, outbound, and growth channels
- Collaborate closely with account executives and solutions teams to understand customer objections, competitive dynamics, and what messaging actually moves deals forward
- Help define Paradigm’s competitive positioning within AI tooling, enterprise software, and workflow automation markets
- Create and maintain scalable messaging frameworks, product documentation, and launch processes as the company grows
Requirements
- 2+ years of experience in product marketing, B2B marketing, growth, product, or another high-ownership operating role at a fast-paced company
- Exceptional written and verbal communication skills with a strong instinct for storytelling and positioning
- Experience creating customer-facing collateral that sales teams actively use and customers resonate with
- Ability to distill highly technical products and workflows into simple, benefit-driven messaging for different audiences
- Strong product intuition and curiosity about AI, automation, enterprise software, and technical workflows
- Experience working cross-functionally with Product, Engineering, Design, and Revenue teams
- Comfort speaking with technical operators, executives, and enterprise stakeholders
- Ability to operate with high autonomy, move quickly, and manage multiple initiatives simultaneously
- Strong attention to detail and high standards for quality across both strategy and execution
- Basic design and visual communication sensibility
- Willingness to travel occasionally for customer visits, launches, conferences, and content production
Nice-to-haves
- Have built marketing or field programs at a high-growth startup
- Enjoy designing executive experiences and creating moments that differentiate a brand
- Love working directly with customers and revenue teams to influence pipeline and close deals
- Thrive when traveling, hosting, problem-solving, and adapting in real time
- Are highly organized and operationally minded while still deeply creative
- Are naturally curious about technical products and can quickly ramp on complex workflows and enterprise use cases
- Enjoy rapid iteration and can turn around high-quality content, campaigns, or event plans in hours rather than weeks
- Are energized by environments where outcomes are measurable and the pace is intense
Skills
Product Marketing, B2B Marketing, Messaging Frameworks, Sales Enablement, Content Creation, AI Workflows, Enterprise Software, Storytelling, Positioning, Cross-Functional Collaboration
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