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ParadigmParadigmSan Francisco, CA

Product Marketer

Owns core messaging, positioning, and narratives for AI-native spreadsheet product targeting enterprise and financial services. Creates customer-facing content, sales materials, and launch campaigns while partnering with product, engineering, sales teams. Requires 2+ years in product marketing or B2B roles with strong storytelling skills.

Salary not listed
On-site2+ YOEProduct Marketing

About the role

Responsibilities

  • Develop and own Paradigm’s core messaging, positioning, and narrative across enterprise, financial services, and AI-native workflow use cases
  • Translate complex product capabilities into clear, compelling, and technically credible messaging tailored to different customer personas and industries
  • Produce high-quality customer-facing content across multiple mediums including customer stories, launch content, one-pagers, solution briefs, decks, battlecards, landing pages, and product demos
  • Partner closely with Product, Design, Engineering, and Sales to shape how new features, workflows, and launches are introduced to the market
  • Build sales enablement materials that directly support pipeline generation and enterprise deal cycles
  • Develop industry- and persona-specific narratives grounded in real customer workflows, outcomes, and competitive differentiation
  • Work directly with customers to turn successful implementations into reusable proof points, case studies, and co-marketing campaigns
  • Support major product launches and campaigns across web, email, events, outbound, and growth channels
  • Collaborate closely with account executives and solutions teams to understand customer objections, competitive dynamics, and what messaging actually moves deals forward
  • Help define Paradigm’s competitive positioning within AI tooling, enterprise software, and workflow automation markets
  • Create and maintain scalable messaging frameworks, product documentation, and launch processes as the company grows

Requirements

  • 2+ years of experience in product marketing, B2B marketing, growth, product, or another high-ownership operating role at a fast-paced company
  • Exceptional written and verbal communication skills with a strong instinct for storytelling and positioning
  • Experience creating customer-facing collateral that sales teams actively use and customers resonate with
  • Ability to distill highly technical products and workflows into simple, benefit-driven messaging for different audiences
  • Strong product intuition and curiosity about AI, automation, enterprise software, and technical workflows
  • Experience working cross-functionally with Product, Engineering, Design, and Revenue teams
  • Comfort speaking with technical operators, executives, and enterprise stakeholders
  • Ability to operate with high autonomy, move quickly, and manage multiple initiatives simultaneously
  • Strong attention to detail and high standards for quality across both strategy and execution
  • Basic design and visual communication sensibility
  • Willingness to travel occasionally for customer visits, launches, conferences, and content production

Nice-to-haves

  • Have built marketing or field programs at a high-growth startup
  • Enjoy designing executive experiences and creating moments that differentiate a brand
  • Love working directly with customers and revenue teams to influence pipeline and close deals
  • Thrive when traveling, hosting, problem-solving, and adapting in real time
  • Are highly organized and operationally minded while still deeply creative
  • Are naturally curious about technical products and can quickly ramp on complex workflows and enterprise use cases
  • Enjoy rapid iteration and can turn around high-quality content, campaigns, or event plans in hours rather than weeks
  • Are energized by environments where outcomes are measurable and the pace is intense

Skills

Product MarketingB2B MarketingMessaging FrameworksSales EnablementContent CreationAI WorkflowsEnterprise SoftwareStorytellingPositioningCross-Functional Collaboration
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