Owns core messaging, positioning, and narratives for AI-native spreadsheet product targeting enterprise and financial services. Creates customer-facing content, sales materials, and launch campaigns while partnering with product, engineering, sales teams. Requires 2+ years in product marketing or B2B roles with strong storytelling skills.
Salary not listed
On-site2+ YOEProduct Marketing
About the role
Responsibilities
Develop and own Paradigm’s core messaging, positioning, and narrative across enterprise, financial services, and AI-native workflow use cases
Translate complex product capabilities into clear, compelling, and technically credible messaging tailored to different customer personas and industries
Produce high-quality customer-facing content across multiple mediums including customer stories, launch content, one-pagers, solution briefs, decks, battlecards, landing pages, and product demos
Partner closely with Product, Design, Engineering, and Sales to shape how new features, workflows, and launches are introduced to the market
Build sales enablement materials that directly support pipeline generation and enterprise deal cycles
Develop industry- and persona-specific narratives grounded in real customer workflows, outcomes, and competitive differentiation
Work directly with customers to turn successful implementations into reusable proof points, case studies, and co-marketing campaigns
Support major product launches and campaigns across web, email, events, outbound, and growth channels
Collaborate closely with account executives and solutions teams to understand customer objections, competitive dynamics, and what messaging actually moves deals forward
Help define Paradigm’s competitive positioning within AI tooling, enterprise software, and workflow automation markets
Create and maintain scalable messaging frameworks, product documentation, and launch processes as the company grows
Requirements
2+ years of experience in product marketing, B2B marketing, growth, product, or another high-ownership operating role at a fast-paced company
Exceptional written and verbal communication skills with a strong instinct for storytelling and positioning
Experience creating customer-facing collateral that sales teams actively use and customers resonate with
Ability to distill highly technical products and workflows into simple, benefit-driven messaging for different audiences
Strong product intuition and curiosity about AI, automation, enterprise software, and technical workflows
Experience working cross-functionally with Product, Engineering, Design, and Revenue teams
Comfort speaking with technical operators, executives, and enterprise stakeholders
Ability to operate with high autonomy, move quickly, and manage multiple initiatives simultaneously
Strong attention to detail and high standards for quality across both strategy and execution
Basic design and visual communication sensibility
Willingness to travel occasionally for customer visits, launches, conferences, and content production
Nice-to-haves
Have built marketing or field programs at a high-growth startup
Enjoy designing executive experiences and creating moments that differentiate a brand
Love working directly with customers and revenue teams to influence pipeline and close deals
Thrive when traveling, hosting, problem-solving, and adapting in real time
Are highly organized and operationally minded while still deeply creative
Are naturally curious about technical products and can quickly ramp on complex workflows and enterprise use cases
Enjoy rapid iteration and can turn around high-quality content, campaigns, or event plans in hours rather than weeks
Are energized by environments where outcomes are measurable and the pace is intense
GTM Associate supporting Flagright's product positioning, messaging, segmentation, sales enablement, competitive intelligence, and enterprise deal strategy in financial crime compliance. Requires 3+ years GTM experience or top STEM bachelor's, strong communication, and ability to translate technical products into commercial narratives.
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