Integrated Marketing Manager - Gateway & Verticals
Leads integrated go-to-market strategy and multi-channel campaigns for a payment gateway, focusing on ISO and ISV acquisition, vertical market adoption, pipeline growth, and revenue impact. Requires 5+ years of B2B marketing experience, partner or channel marketing expertise, and strong campaign analytics skills.
About the job
Responsibilities
- Own the integrated marketing strategy and plan for the payment gateway, aligned with pipeline and revenue goals.
- Develop and execute multi-channel campaigns to acquire ISO partners, drive gateway adoption, and support cross-sell and upsell opportunities.
- Develop verticalized marketing strategies for priority markets, tailoring positioning, messaging, and go-to-market programs to industry needs.
- Build understanding of ISO and ISV audiences, buying journeys, challenges, and decision drivers.
- Partner with product marketing and content teams on messaging, thought leadership, customer stories, campaign content, and sales enablement.
- Work with demand generation on target audiences, campaign journeys, lead follow-up, and conversion strategies.
- Collaborate with sales, channel, and marketing teams to align and execute programs.
- Manage campaigns from planning through execution, reporting, and optimization, keeping activity on track, on budget, and on brand.
- Track KPIs and use insights to improve targeting, messaging, channel mix, and campaign effectiveness.
Requirements
- 5–7+ years of B2B marketing experience, ideally in payments, fintech, SaaS, or enterprise technology.
- Bachelor's degree in marketing or a related business field, or equivalent experience.
- Experience developing and executing integrated marketing strategies and campaigns that contribute to pipeline and revenue growth.
- Experience with verticalized marketing, market-specific positioning, messaging, and go-to-market programs.
- Strong understanding of B2B partner or channel-led business models.
- Experience marketing to ISOs, ISVs, PayFacs, or other payments audiences is highly desirable.
- Experience partnering with sales and demand generation teams on lead management, account targeting, sales enablement, and pipeline acceleration.
- Experience collaborating with and managing agency partners.
- Strong digital marketing, campaign management, and performance measurement skills.
- Exceptional project management, communication, and stakeholder alignment skills.
- Creativity, curiosity, initiative, and a strong commercial mindset.
Tools and Channels
- Marketing automation platforms such as Salesforce, HubSpot, Pardot, and ZoomInfo.
- SEM, SEO, PPC, display, and programmatic marketing.
- Google Analytics 4.
Compensation and Benefits
- Competitive compensation and benefits.
- Flexible PTO and dedicated sick time.
- Health, dental, and vision insurance.
- Life, accidental death and dismemberment, short-term disability, and long-term disability insurance.
- 401(k) matching up to 4% after two months of service.
- Flexible Spending Account.
- Paid parental leave.
- Company volunteer days.
- Employee referral program.
- Colleague recognition program.
Skills
B2B Marketing, Integrated Marketing, Demand Generation, Product Marketing, Campaign Management, Marketing Automation, Salesforce, HubSpot, Pardot, ZoomInfo, Sem, SEO, Ppc, Google Analytics 4, Sales Enablement
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