Product Marketer
Defines product positioning, GTM strategy, and sales narratives for AI accounting agents. Partners with sales and product teams to create content, competitive intel, and thought leadership targeting CFOs and accounting firms. Requires 5-8 years B2B SaaS product marketing experience.
About the job
Responsibilities
- Define the voice, positioning, and go-to-market strategy for Basis.
- Develop product positioning and segmentation for key buyer personas (executives, accounting firm partners, CFOs).
- Partner with sales to craft narratives, decks, and demo storylines.
- Create high-leverage content: case studies, ROI calculators, product videos.
- Own competitive intelligence and collaborate on new feature launches.
- Drive external storytelling and thought leadership on AI in accounting.
Requirements
- 5–8 years in B2B SaaS or enterprise product marketing (fintech/accounting/ERP a plus).
- Proven storytelling to simplify complex technical workflows.
- Strategic execution from high-level GTM to hands-on work.
- Comfort building marketing functions from scratch.
- Intellectual curiosity in AI reshaping professional work.
Nice-to-Haves
- Enterprise sales support experience.
- Product launches to service-based firms (B2B2B) and corporate buyers.
- Thought leadership in technology, AI, or future of work.
Compensation & Benefits
- Competitive salary.
- Premium Medical, Dental, Vision; Life Insurance; mental health support.
- Unlimited PTO + 12 holidays.
- In-office perks: meal stipends, stocked kitchen, $300 desk setup.
- Pre-tax commuter benefits, 401(k).
- Parental leave.
Skills
B2B SaaS, Go-to-Market Strategy, Product Positioning, Sales Enablement, Competitive Intelligence, Thought Leadership, Roi Calculators, Case Studies, Fintech, ERP, Storytelling
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