Skip to content
PlaidPlaidSan Francisco, CA

Brand Marketing Program Manager

Manage end-to-end planning and execution of brand and marketing campaigns, coordinating cross-functional teams and ensuring on-time, on-budget delivery. Requires a bachelor's degree and experience supporting complex, multi-stakeholder marketing initiatives.

152k – 190k/yr
HybridProduct Marketing

About the role

Responsibilities

  • Manage the end-to-end planning and execution of marketing campaigns, ensuring they are well-resourced, delivered on time, and within budget
  • Drive ongoing communication and coordination across teams, ensuring alignment and smooth information exchange throughout the lifecycle of each campaign
  • Lead efficient meetings to facilitate collaboration, ensure alignment, and keep teams focused on key deliverables and objectives
  • Proactively identify and communicate potential risks in projects and programs, providing context, impact analysis, and actionable recommendations for mitigation
  • Prioritize tasks and initiatives with a laser focus on critical path activities to ensure timely progress and successful outcomes
  • Anticipate changes, prepare contingency plans, and maintain momentum on projects to ensure continuous progress and successful delivery

Requirements

  • Bachelor’s Degree in Marketing, Business, or a related field (or equivalent experience)
  • Experience working on a marketing or design team, with a proven track record of supporting and executing complex, multi-stakeholder brand or marketing initiatives from kickoff to launch
  • Impeccable attention to detail, ensuring high-quality execution and consistency across all aspects of campaign delivery
  • Exceptional multitasking abilities, with a demonstrated capacity to manage and prioritize multiple marketing campaigns simultaneously
  • Excellent interpersonal skills, with the ability to influence, motivate, and build relationships with cross-functional stakeholders at all levels
  • Comfortable with change and ambiguity, adapting quickly and proactively in fast-paced, evolving environments
  • Curious and solution-oriented, with a continuous drive to learn, solve problems, and improve processes
  • Commitment to improvement, consistently seeking opportunities to make things better and enhance team and campaign performance

Skills

Campaign PlanningProject ManagementCross-Functional CollaborationStakeholder ManagementRisk ManagementChange ManagementProcess ImprovementMarketing StrategyBudget ManagementMeeting Facilitation
Figma

Product Marketing Manager, Audience and Messaging

FigmaUnited States

Figma is seeking a Product Marketing Manager to develop and maintain audience intelligence and messaging architecture for its product portfolio. This role focuses on creating coherent and effective launch strategies, persona frameworks, and a shared vocabulary for GTM teams.

153k – 317k/yr
Remote5+ YOEProduct Marketing
Figma

Product Marketing Manager, Monetization

FigmaSan Francisco, CA +1

Leads product marketing for Figma's monetization, billing, and pricing initiatives, crafting customer communications and GTM strategies for enterprise features. Partners with product growth and sales teams; requires 5+ years in product marketing with enterprise experience.

153k – 317k/yr
Remote5+ YOEProduct Marketing
Notion

Product Marketing Manager, Core Product

NotionSan Francisco, CA +1

Product Marketing Manager responsible for leading feature launches, driving post-launch awareness and adoption, and partnering with Product on strategy, positioning, and sales enablement at Notion. Requires strong narrative-building, cross-functional coordination, and passion for AI-powered productivity tools.

150k – 214k/yr
HybridProduct Marketing
Kalshi

Lifecycle Marketing Manager

KalshiNew York, NY

Build and optimize lifecycle marketing campaigns across email, push, and in-app channels to drive activation, retention, and monetization. Requires 3-7 years of lifecycle experience and strong analytical and cross-functional skills.

150k – 215k/yr
On-site3+ YOEProduct Marketing
Counsel Health

Marketing Manager, B2B

Counsel HealthNew York, NY

Enterprise Marketing Manager driving demand generation, lead gen campaigns, events, and sales enablement for an AI-native healthcare company. Requires 5-7+ years B2B marketing experience with 3+ years in demand/lead gen.

150k – 170k/yr
Remote5+ YOEProduct Marketing