Product Marketing Manager - Incident Response

Responsibilities

• Drive go-to-market strategy for Incident Response products, including Incident Management, On-Call, and Incident AI.
• Launch new features with messaging and positioning, creating slide decks, blogs, product demos, webinars, and solution briefs.
• Develop sales enablement assets such as battlecards, pitch decks, and demos using market and competitive insights.
• Partner with cross-functional teams on campaigns across webinars, paid media, organic channels, and sponsored events.
• Lead customer marketing initiatives, including case studies, testimonials, and customer-value storytelling.
• Identify growth opportunities to accelerate adoption and expansion of Incident Response products.
• Lead cross-team projects from opportunity identification through execution.

Requirements

• 3+ years of experience in product marketing, go-to-market strategy, or related roles marketing highly technical products.
• Experience working cross-functionally with Product Management, Sales, Marketing, and Enablement stakeholders.
• Strong problem-solving, written communication, verbal communication, content creation, and presentation skills.
• Ability to balance strategic thinking with hands-on execution.
• Understanding of modern engineering workflows, operational practices, and tools used to build, operate, and troubleshoot systems.

Nice-to-haves

• Domain expertise in incident response, incident management, on-call, service management, ITSM, or observability.
• Experience marketing highly technical products to developers, SREs, and IT decision-makers.

Compensation and Benefits

• Estimated yearly salary: $123,000–$164,000 USD.
• Competitive benefits package.
• New-hire stock equity (RSUs) and employee stock purchase plan.
• Career development and pathing opportunities.
• Employee-focused onboarding.
• Internal mentoring and cross-departmental buddy program.
• Healthcare, dental, parental planning, mental health benefits, 401(k) plan and match, paid time off, fitness reimbursements, and discounted employee stock purchase plan.
• Hybrid workplace.