Skip to content
PointClickCarePointClickCareUnited States

US

Outbound Product Manager owns go-to-market execution, product positioning, launch readiness, sales enablement, and adoption monitoring for enterprise software products. Requires 5+ years in PM, product marketing or GTM roles with strong cross-functional leadership and analytical skills.

120k – 142k/yr
Remote5+ YOEProduct Marketing

About the role

Key Responsibilities

  • Develop and execute go-to-market plans for new products and strategic initiatives
  • Define and refine product positioning and messaging in collaboration with Marketing and Product
  • Lead cross-functional GTM readiness planning across Sales, Marketing, RevOps, Customer Operations, and Support
  • Identify and engage target customers for early validation and beta participation; drive structured beta programs and customer validation efforts to ensure commercial viability
  • Monitor product adoption, usage trends, and revenue performance metrics; proactively identify growth opportunities, risks, and corrective actions
  • Serve as commercialization lead for strategic, high-value deals and executive-level customer engagements
  • Provide subject matter expertise for sales enablement, strategic deals, and customer engagements
  • Gather and synthesize customer and competitive intelligence to inform roadmap discussions
  • Mentor and guide Outbound Product Managers on best practices and GTM execution

Requirements

  • 5+ years of experience in product management, product marketing, or go-to-market roles within enterprise software or healthcare technology
  • Demonstrated ability to lead cross-functional initiatives in a matrixed organization
  • Strong analytical skills with the ability to interpret adoption and market performance data
  • Excellent communication and storytelling skills for both technical and non-technical audiences
  • Experience leading GTM readiness planning across Sales, Marketing, RevOps, Customer Operations, and Support
  • Experience driving structured beta programs and customer validation initiatives
  • Experience supporting strategic, high-value deals and executive-level customer engagements
  • Ability to influence roadmap discussions through data-driven market intelligence and competitive analysis

Nice-to-Haves

  • Experience commercializing enterprise SaaS or AI-driven solutions
  • Experience working closely with Sales, RevOps, and Customer Success teams
  • Healthcare or post-acute industry experience
  • MBA or equivalent business experience

Skills

Product ManagementGo-to-Market Strategyproduct positioningCross-Functional LeadershipSales Enablementbeta programscustomer validationMarket AnalysisCompetitive Intelligencesaas commercialization

Similar roles

Product Marketing jobs
AgentSync

Product Marketing Manager

AgentSyncDenver, CO

Lead positioning, messaging, and go-to-market strategy for AgentSync's insurance compliance SaaS products. Partner with Product, Sales, and Marketing to drive launches, build enablement materials, conduct research, and measure impact.

120k – 180k/yr
Hybrid5+ YOEProduct Marketing
PracticeTek

Product Marketing Manager - Payments

PracticeTekUnited States

Own GTM strategy and launches for a healthcare payments platform, building messaging, sales enablement, and performance measurement to drive adoption and revenue across multiple EHR verticals.

120k – 130k/yr
Remote5+ YOEProduct Marketing
Betterment

Manager, Demand Generation Marketing

BettermentNew York, NY

B2B Demand Generation Marketing Manager driving paid media, ABM, and email nurture campaigns to generate qualified pipeline for Betterment's 401(k) sales organization. Requires 4+ years B2B demand gen experience and strong paid media background.

120k – 150k/yr
Hybrid4+ YOEProduct Marketing
Glean

Product Marketing Manager, Solutions

GleanMountain View, CA +1

Develop Glean's marketing approach and assets for specific departmental solutions (sales, support, engineering), including ROI tools, sales enablement, and persona-based messaging for B2B enterprise AI platform.

120k – 190k/yr
Hybrid4+ YOEProduct Marketing
Exa

Product Marketing

ExaSan Francisco, CA

Owns product positioning, launches, and campaigns for AI search products targeting developers and enterprise buyers. Crafts narratives, creates technical content like blogs and demos, and collaborates with product/sales teams for maximum impact.

120k – 220k/yr
On-siteProduct Marketing