Manager, Demand Generation Marketing

Responsibilities

• Plan, launch, and optimize demand generation campaigns across paid media, email nurture, digital channels, and event sponsorships to build pipeline for Betterment’s 401(k) sales organization
• Manage agency relationships, media performance, and budget pacing across SEM, programmatic display, and paid social
• Own audience targeting, segmentation, and nurture strategy across target-account and lifecycle motions
• Partner with RevOps on lead routing, scoring workflows, and marketing automation
• Drive optimizations across lead, MQL, and pipeline metrics
• Collaborate with business development, sales, creative, product, PR, compliance, etc.
• Maintain social proof program, creating case studies and ensuring growth of reviews and awards strategies

Requirements

• 4+ years of B2B marketing experience with a strong focus on demand generation and pipeline building
• 4+ years planning, executing, and optimizing campaigns across paid media, digital advertising, and email nurture; ABM experience is preferred, including target account strategy and account-level reporting
• Strong experience with marketing automation and CRM tools for lead generation and nurture (HubSpot and Salesforce experience is a huge plus)
• Experience managing campaigns across multiple channels and stakeholders simultaneously, with strong project management and prioritization skills
• 2+ years working with agencies and vendors (SEM, programmatic display, paid social, etc.)
• Strong written and verbal communication skills; ability to collaborate effectively across marketing, sales, revenue operations, and shared services
• Experience with budget planning and performance reporting, including MQL tracking and pipeline contribution; comfortable translating data insights into actionable marketing programs
• Background in 401(k), fintech, or other regulated industries is a plus

Compensation & Benefits

• New York City: $120,000-$150,000 base salary
• Eligible for variable compensation in the form of a company incentive bonus
• Medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; EAP; transit benefits and FSA/HSA options
• Equity for all employees, including new hire and refresher grants
• Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in sixth year
• Company-paid professional coaching for all employees
• Day-one 401(k) match plus matching on qualified student loan payments