Product Marketing

What You'll Do

• Own product positioning — translate Exa's technical capabilities into clear, compelling narratives that resonate with both developers and Enterprise executives
• Lead GTM strategy for product launches - coordinating across product, eng, sales, and marketing to ensure maximum impact
• Run campaigns across digital, social, and brand channels — plan and execute launches that land and create momentum, especially on X and LinkedIn
• Create high-quality content — technical blog posts, product demos, podcasts, and thought leadership that builds credibility with technical audiences
• Brand development — from billboards to viral campaigns, architect the moves that turn Exa into a household name.
• Collaborate closely with Product to prioritize feature development based on market insight, and ensure new features are packaged with clear value propositions to ICPs and buyer personas.
• Plan product-centric sessions and demos for events and conferences, showcasing Exa's latest innovations to the developer community and enterprise prospects

What We're Looking For

• Experience in product marketing for technical products — you know how to market to developers and technical buyers
• You've launched products and run campaigns end-to-end, from identifying ICPs and positioning to content and launch execution
• Taste — you know what great looks like and you hold yourself to that standard
• Technical storytelling - the ability to turn complex concepts into narratives that resonate
• Experience creating content for technical and enterprise audiences (blogs, demos, one-pagers, videos, podcasts)
• You use AI tools to accelerate your own work and you're comfortable in conversations with technical stakeholders
• Comfortable with ambiguity, fast-moving priorities, and building from scratch
• Strong communicator who earns trust with senior stakeholders across product, research, and sales