Product Marketing Manager - Payments

What You’ll Do

• Own and execute the go-to-market strategy for PracticeTek’s Payments platform, translating a unified value proposition into market-specific positioning across chiropractic, vision/optometry, orthodontics, and wellbeing verticals.
• Drive successful launches and adoption of Payments capabilities across multiple EHR brands by partnering with Product, Sales, Customer Success, and Marketing teams to deliver coordinated, customer-centric go-to-market programs.
• Build and maintain differentiated messaging, sales enablement materials, customer proof points, and content assets that increase sales effectiveness and accelerate Payments attach rates.
• Serve as the market expert for healthcare payments, leveraging customer insights, competitive intelligence, industry trends, and regulatory developments to strengthen positioning and influence product strategy.
• Measure and optimize marketing performance by connecting campaigns, enablement initiatives, and content engagement to pipeline growth, attach rate improvements, and revenue outcomes.

How Success is Measured

• Payments attach rate improves across all four PracticeTek verticals, with measurable marketing influence on adoption and revenue growth.
• Platform and vertical-specific messaging frameworks are adopted consistently across Marketing, Sales, and Customer Success teams.
• Product launches are delivered on schedule with strong stakeholder alignment, enablement readiness, and customer engagement outcomes.
• Sales teams actively utilize Payments enablement resources, resulting in improved seller confidence, competitive positioning, and win rates.
• Marketing dashboards and reporting provide actionable insights that clearly connect Payments marketing activities to pipeline creation, expansion opportunities, and business performance.

What You Bring

• 5–8+ years of B2B product marketing experience with ownership of product launches, adoption programs, and lifecycle marketing initiatives.
• Experience marketing SaaS, fintech, healthcare technology, payments, revenue cycle management, or related solutions; healthcare payments experience strongly preferred.
• Proven ability to develop positioning, messaging architecture, and content that translates complex financial or technical concepts into compelling customer value.
• Track record of building sales enablement programs that improve adoption, sales effectiveness, and commercial outcomes.
• Strong analytical and strategic thinking skills, with experience defining KPIs, interpreting performance data, and connecting marketing efforts to revenue impact.
• Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Sales, Customer Success, and Marketing teams in fast-paced environments.
• Bachelor’s degree in Marketing, Business, Finance, or a related field required; Pragmatic Marketing certification or similar product marketing training is a plus.

Compensation & Benefits

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match
• Culture Committee driving initiatives that spark connection, fun, and belonging