Event Marketing Manager, 3P & Partner

Outcomes

Business impact (pipeline & revenue): Deliver an event portfolio that consistently meets or exceeds pipeline and revenue targets, with clear attribution, reporting, and optimization plans for each program that informs go-forward investment decisions.

Audience growth & quality: Increase the volume and quality of target accounts and qualified leads across priority events, with a focus on high-intent engagement and conversion to pipeline.

Brand & experience effectiveness: Deliver high-impact event experiences that clearly communicate company positioning and drive measurable engagement (e.g., session attendance, booth traffic, meetings, and activations tied to target personas).

Integrated event strategy & execution: Transform priority events into fully integrated programs (booth, content, meetings and ancillary events) that present a unified narrative, improve lead quality and increase engagement across the event lifecycle.

Program optimization & insights: Continuously improve event performance by applying insights from year-over-year data, attendee feedback, competitive analysis, and conversion metrics to inform planning and investment decisions toward the highest-yield programs.

Sales & stakeholder alignment: Establish and scale a repeatable engagement model with Sales and cross-functional partners, resulting in strong pre-event planning, active in-event participation, and timely post-event follow-up, with measurable improvements in stakeholder satisfaction and pipeline conversion.

Competencies

• Proven event leadership experience owning end-to-end strategy and execution for complex, multi-stakeholder events that drive measurable pipeline and revenue outcomes.
• Strong command of event performance metrics, including how to set goals, forecast, and report on pipeline, lead quality, conversion, and ROI for executive and practitioner audiences.
• Demonstrated ability to partner closely with internal stakeholders, translating business priorities into event strategies and securing alignment on objectives, target accounts, follow-up plans, and success criteria.
• Experience optimizing budgets and resources, making data-informed tradeoffs while maintaining or elevating attendee experience.
• Exceptional program management and communication skills, with the ability to manage multiple concurrent events, navigate ambiguity, and influence cross-functional stakeholders at all levels.
• Deep customer and audience empathy, using insights from feedback, research, and data to continuously refine content, formats, and experiences to better serve target segments.