B2B Lifecycle Marketing Manager
Owns B2B lifecycle and nurture programs across email and in-product channels, connecting marketing, sales, and product data to generate pipeline and expansion. The role requires deep HubSpot expertise, Salesforce fluency, funnel analytics, lead scoring, and cross-functional collaboration.
About the job
Responsibilities
- Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for self-serve (PQL) and enterprise (MQL/SQL) funnels.
- Own lead scoring and segmentation models in HubSpot, routing and prioritizing leads based on fit and intent signals.
- Manage the marketing-to-sales handoff with RevOps and Sales, maintaining clean data, clear SLAs, and feedback loops.
- Build and run ABM programs for target enterprise accounts with Sales and Content.
- Use AI-driven workflows to personalize content, automate segmentation, and reduce lifecycle-program launch time.
- Report on pipeline and revenue influence from lifecycle programs and prioritize future work based on results.
- Test and iterate on messaging, timing, and triggers from signup through expansion.
Requirements
- 4+ years of experience in B2B lifecycle marketing, demand generation, or marketing automation, ideally at a high-growth SaaS company.
- Deep proficiency in HubSpot, including workflows, scoring models, and automated nurture programs.
- Working knowledge of Salesforce and marketing-to-sales data flows.
- Experience building and managing lead-scoring and MQL/SQL/PQL funnels.
- Experience running or supporting ABM programs for target accounts.
- Strong analytical skills and the ability to own funnel metrics and translate data into action.
- Excellent cross-functional communication, especially with Sales and RevOps.
Nice to Have
- Experience building AI-powered marketing workflows for personalization, content generation, or campaign automation.
- Experience marketing to developer or technical buyer personas.
- Familiarity with product-led growth motions and PQL-to-enterprise conversion.
- SQL or basic data-querying skills.
Compensation and Benefits
- Annual discretionary stipend for professional development.
- Annual discretionary stipend for social travel with colleagues.
- Annual company offsite.
- Monthly coworking stipend for employees not located near a main hub.
Skills
HubSpot, Salesforce, Lead Scoring, Marketing Automation, ABM, Lifecycle Marketing, Demand Generation, Email Marketing, Product-Led Growth, SQL, AI Workflows, Funnel Analytics
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