Marketing Operations Program Manager, EMEA Events

Responsibilities

• Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
• Partner with Field Marketing, Demand Generation, Marketing Technology, Marketing Operations, and Sales to define operational plans, timelines, responsibilities, and success metrics.
• Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
• Monitor registration and attendance, address risks and dependencies, and improve conversion and engagement.
• Manage accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within service-level agreements.
• Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.
• Maintain data quality, privacy, consent, and contact governance throughout the campaign lifecycle.
• Identify process, data, and technology gaps and implement scalable documentation and operating procedures.

Requirements

• 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.
• 3+ years of expertise with Marketo and a track record of developing scalable programs and successful campaign outcomes.
• Experience optimizing campaign and execution workflows within event and webinar platforms such as Splash and ON24.
• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
• Strong program-management skills, including managing timelines, dependencies, risks, and multiple concurrent events.
• Strong analytical and problem-solving skills, including using campaign data to identify issues and improve performance.
• Understanding of data quality, consent, privacy, and contact-governance practices.
• Clear written and verbal communication skills and experience working across Marketing, Sales, and Technology teams.
• Attention to detail and ability to operate effectively in a fast-paced environment with changing priorities.
• Experience integrating AI into scalable marketing operations workflows and streamlining processes.

Nice-to-haves

• Experience in the technology or financial services sectors, ideally within a high-growth company.
• Knowledge of marketing automation tools and processes that improve efficiency and scalability in campaign execution.
• Ability to thrive in a rapidly changing environment.
• Experience managing or collaborating with an offshore production team.