Partner Marketing Manager
Own design and execution of joint marketing programs with Plaid partners. Translate business objectives into GTM plans for co-marketing campaigns, partner enablement, and performance measurement to drive awareness, adoption, and pipeline across Credit, Lending, and Banking solutions. Requires 6-8+ years B2B/partner marketing experience.
About the job
Responsibilities
GTM Strategy & Planning
- Partner closely with Partnership Leaders to understand key priorities and identify where we have marketing leverage.
- Translate business objectives into clear GTM plans covering propositions, launches, campaigns, enablement, and performance measurement.
- Identify and develop partner-led propositions that meet partner needs while aligning to Plaid's company goals.
Co-Marketing & Campaigns
- Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption.
- Develop scalable content campaigns to engage a broad range of existing partners.
- Analyze performance data to optimize campaigns and improve ROI across the partner channel.
Partner Enablement
- Act as the primary GTM contact for partners on propositions, launches, campaigns, and enablement.
- Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content.
- Ensure partners are launch-ready and confident to sell effectively.
Cross-Functional Collaboration
- Deeply understand Plaid's product areas across Credit, Lending, and Banking and translate them into partner-relevant messaging.
- Influence and organise stakeholders across partnerships, account management, product marketing, and communications to deliver against joint marketing plans.
- Manage timelines, approvals, and dependencies across multiple internal and external stakeholders.
- Monitor and analyze program performance, preparing clear updates and insights to support optimization and reporting.
Qualifications
- 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing.
- Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation.
- Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities.
- Experience shaping joint messaging with partners and translating product positioning into partner-ready content.
- Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model.
- Deep understanding of the partner channel funnel, sales cycle, and product lifecycle.
- Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications.
- Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences.
- Experience at a high-growth technology company.
- Experience in payments, financial technology, Credit, Lending, or Banking.
- Background in partner enablement, revenue enablement, or sales enablement.
- Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce).
- Experience working with learning management systems and employee enablement intranet platforms.
- Strong ability to leverage AI (ChatGPT, Claude, Glean) tools and technologies to improve efficiency, automate workflows, and scale impact.
Nice-to-Haves
- Experience in payments, financial technology, Credit, Lending, or Banking.
- Background in partner enablement, revenue enablement, or sales enablement.
- Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce).
- Experience working with learning management systems (LetterAI) and employee enablement intranet platforms.
- Strong ability to leverage AI tools and technologies.
Skills
B2B Marketing, Partner Marketing, Channel Marketing, Go-to-Market Strategy, Co-Marketing, Partner Enablement, Marketo, HubSpot, Salesforce, AI Tools, Financial Technology
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