Partner Marketing Manager

Responsibilities

GTM Strategy & Planning

• Partner closely with Partnership Leaders to understand key priorities and identify where we have marketing leverage.
• Translate business objectives into clear GTM plans covering propositions, launches, campaigns, enablement, and performance measurement.
• Identify and develop partner-led propositions that meet partner needs while aligning to Plaid's company goals.

Co-Marketing & Campaigns

• Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption.
• Develop scalable content campaigns to engage a broad range of existing partners.
• Analyze performance data to optimize campaigns and improve ROI across the partner channel.

Partner Enablement

• Act as the primary GTM contact for partners on propositions, launches, campaigns, and enablement.
• Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content.
• Ensure partners are launch-ready and confident to sell effectively.

Cross-Functional Collaboration

• Deeply understand Plaid's product areas across Credit, Lending, and Banking and translate them into partner-relevant messaging.
• Influence and organise stakeholders across partnerships, account management, product marketing, and communications to deliver against joint marketing plans.
• Manage timelines, approvals, and dependencies across multiple internal and external stakeholders.
• Monitor and analyze program performance, preparing clear updates and insights to support optimization and reporting.

Qualifications

• 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing.
• Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation.
• Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities.
• Experience shaping joint messaging with partners and translating product positioning into partner-ready content.
• Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model.
• Deep understanding of the partner channel funnel, sales cycle, and product lifecycle.
• Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications.
• Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences.
• Experience at a high-growth technology company.
• Experience in payments, financial technology, Credit, Lending, or Banking.
• Background in partner enablement, revenue enablement, or sales enablement.
• Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce).
• Experience working with learning management systems and employee enablement intranet platforms.
• Strong ability to leverage AI (ChatGPT, Claude, Glean) tools and technologies to improve efficiency, automate workflows, and scale impact.

Nice-to-Haves

• Experience in payments, financial technology, Credit, Lending, or Banking.
• Background in partner enablement, revenue enablement, or sales enablement.
• Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce).
• Experience working with learning management systems (LetterAI) and employee enablement intranet platforms.
• Strong ability to leverage AI tools and technologies.