Senior Events Marketing Manager
Leads strategy and end-to-end execution for major trade shows, conferences, brand events, and corporate activations, connecting event experiences to pipeline and revenue. Requires 4–8 years of B2B or high-tech event marketing experience, strong project and budget management, and cross-functional leadership.
About the job
Responsibilities
- Drive strategy, planning, and end-to-end execution for major trade show and conference presences, including objectives, audience strategy, booth design, messaging, floor plans, hospitality, vendors, budgets, and post-event measurement.
- Lead brand series events and proprietary gatherings, developing themes, programming, and attendee experiences with creative and field marketing teams.
- Partner with field marketing teams to align corporate event programs with regional and segment priorities, coordinating pre-event, onsite, and post-event activation.
- Manage event assets, displays, booth materials, swag-store operations, inventory, fulfillment, vendors, and budgets.
- Manage complex workstreams, project plans, timelines, and stakeholder communications.
- Analyze attendance, meetings, target-account participation, lead quality, pipeline contribution, ROMI, and attendee feedback to optimize event strategy.
Requirements
- 4–8 years of experience in B2B marketing, corporate events, experiential marketing, or field marketing.
- Significant experience leading large-scale trade shows, conferences, and proprietary events for a high-tech or SaaS company.
- Experience managing large trade show booths, sponsorships, brand event series, and executive engagement programs.
- Experience planning and running multi-city or regional event programs.
- Experience partnering with field marketing and sales teams to align events with business priorities and account strategies.
- Strong project management skills, including managing complex events, budgets, vendors, and cross-functional stakeholders.
- Experience managing event assets, branded merchandise, inventory, fulfillment, or corporate swag programs.
- Strong budget management, vendor negotiation, and operational planning skills.
- Analytical experience connecting event programs to pipeline, revenue, and business outcomes.
- Ability to travel up to 30% of the time.
Nice to Have
- Experience with Marketo, Outreach, Salesforce, Splashthat, or Reachdesk.
- Experience with AI-powered tools such as Claude, Jasper, Copy.ai, or similar generative AI platforms.
Compensation
- US base salary: $93,870–$147,510 USD.
- Additional compensation such as bonus, commission, equity, and benefits may apply.
Skills
Event Marketing, Field Marketing, Experiential Marketing, Project Management, Budget Management, Vendor Management, Marketo, Outreach, Salesforce, Splashthat, Reachdesk, Generative AI, Inventory Management, Romi
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