Growth Marketing Senior Manager
Leads lifecycle and growth marketing programs for developer-focused B2B SaaS users, driving adoption, retention, and expansion through personalized campaigns, experimentation, and product-led growth. Requires 5+ years of lifecycle or growth marketing experience and expertise marketing to technical audiences.
About the job
Responsibilities
- Develop and implement lifecycle marketing tactics and programs that engage developers throughout their journey to drive platform adoption, retention, and expansion.
- Partner with Product teams to create digital experiences that engage, retain, and grow existing users.
- Define and execute marketing plans, coordinating timelines and stakeholders while transforming ideas into measurable campaigns.
- Optimize programs and channels through experiments and A/B tests.
- Continuously improve user journeys through lifecycle tactics at onboarding, activation, and re-engagement stages.
- Develop or repackage content relevant to users.
- Conduct product, market, and customer analyses to identify growth opportunities.
- Identify emerging channels and opportunities to accelerate growth.
- Monitor, analyze, and report KPIs against revenue objectives.
- Collaborate with Product Marketing and Product teams to align messaging with launches and customer programs.
Requirements
- 5+ years of B2D or B2B experience in lifecycle and/or growth marketing.
- Deep understanding of marketing to developers or highly technical audiences.
- Experience owning end-to-end lifecycle campaign execution across the customer journey.
- Knowledge of customer journey stages including onboarding, adoption, retention, and monetization.
- Experience with product-led growth strategies and KPIs.
- Strong data-driven decision-making and analytical skills.
- Proven ability to turn ideas into successful, measurable programs.
- Strong writing skills and ability to storyboard campaign themes and messages.
- Strong communication, collaboration, organization, prioritization, and problem-solving skills.
- Ability to work strategically and tactically across cross-functional teams in ambiguous, changing environments.
Nice-to-haves
- Product-led growth experience.
- Experience or understanding of agent-led growth.
- Experience with database segmentation.
Compensation
- U.S. base salary: $92,000–$165,000 USD annually.
- Eligible benefits may include equity, employee stock purchase program, flexible paid time off, paid parental leave, fertility and adoption assistance, 401(k), mental health counseling, and health benefits.
Skills
Lifecycle Marketing, Growth Marketing, Product-Led Growth, A/B Testing, Email Marketing, Database Segmentation, Customer Journey Mapping, Developer Marketing, B2B SaaS, Marketing Analytics, Kpi Reporting, In-Product Messaging
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