Growth Marketing Lead, Lifecycle
Own and scale lifecycle marketing across email, SMS, and push to convert, retain, and grow users on both sides of a B2B marketplace. Build programs from scratch in a high-growth, early-stage environment.
About the job
Responsibilities
- Build and scale owned channels: architect and execute programs for both sides of the marketplace across email, SMS, and push to drive customer success and revenue growth
- Turn users into customers: help new users find success on the platform, create touch points that convert prospective buyers and sellers into transacting customers
- Turn customers into advocates: build referral, affiliate, and advocacy programs that amplify happy customers and turn them into repeat users and growth drivers
- Retain and re-engage: drive repeat transactions and customer engagement post-sale; map user journeys and identify opportunities and triggers to re-engage
- Balance supply and demand: use lifecycle programs to improve liquidity, engagement, and transaction volume across both sides of the marketplace
Requirements
- Bachelor's degree from an accredited university
- 4+ years of experience owning lifecycle marketing in a high-growth company
- Have built and scaled lifecycle programs hands-on
- T-shaped: deep in lifecycle and versatile across growth and marketing — comfortable wearing multiple hats
- Fluent with Customer.io or similar platforms and comfortable in the data behind it
- Can co-design systems with engineering and spec out the right events/triggers to feed the system
- Comfortable testing and iterating quickly with analytical rigor
- Thrive with high autonomy in an early, ambiguous environment
Nice to Have
- Experience scaling marketplace businesses
Skills
Lifecycle Marketing, Email Marketing, Sms Marketing, Push Notifications, Customer.Io, Marketing Automation, Customer Journey Mapping, Referral Programs, A/B Testing, Data Analysis
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