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GarageGarageNew York, NY

Growth Marketing Lead, Lifecycle

Own and scale lifecycle marketing across email, SMS, and push to convert, retain, and grow users on both sides of a B2B marketplace. Build programs from scratch in a high-growth, early-stage environment.

120k – 175k
On-site4+ YOEGrowth Marketing

About the role

Responsibilities

  • Build and scale owned channels: architect and execute programs for both sides of the marketplace across email, SMS, and push to drive customer success and revenue growth
  • Turn users into customers: help new users find success on the platform, create touch points that convert prospective buyers and sellers into transacting customers
  • Turn customers into advocates: build referral, affiliate, and advocacy programs that amplify happy customers and turn them into repeat users and growth drivers
  • Retain and re-engage: drive repeat transactions and customer engagement post-sale; map user journeys and identify opportunities and triggers to re-engage
  • Balance supply and demand: use lifecycle programs to improve liquidity, engagement, and transaction volume across both sides of the marketplace

Requirements

  • Bachelor's degree from an accredited university
  • 4+ years of experience owning lifecycle marketing in a high-growth company
  • Have built and scaled lifecycle programs hands-on
  • T-shaped: deep in lifecycle and versatile across growth and marketing — comfortable wearing multiple hats
  • Fluent with Customer.io or similar platforms and comfortable in the data behind it
  • Can co-design systems with engineering and spec out the right events/triggers to feed the system
  • Comfortable testing and iterating quickly with analytical rigor
  • Thrive with high autonomy in an early, ambiguous environment

Nice to Have

  • Experience scaling marketplace businesses

Skills

Lifecycle MarketingEmail MarketingSms MarketingPush NotificationsCustomer.IoMarketing AutomationCustomer Journey MappingReferral ProgramsA/B TestingData Analysis

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