Senior Field Marketing Manager - Consumer & Life Sciences Industries

Responsibilities

• Build the annual industry demand-generation plan with North America sales leaders and coordinate execution across account executives, business development representatives, partners, digital marketing, and global programs.
• Design and execute strategic marketing campaigns to achieve pipeline goals.
• Evaluate and select industry events and roundtables, owning event strategy through execution.
• Create and deliver webinars and in-person events for prospects and customers.
• Develop account-based marketing and pipeline-acceleration programs.
• Scale demand creation through partners and partner campaign toolkits.
• Collaborate with digital, partner, global campaigns, corporate marketing, and go-to-market teams on campaigns and flagship event series.
• Create industry-specific campaigns for Consumer and Life Sciences use cases.
• Enable sales, BDR, and partner teams on campaigns, messaging, and marketing programs.
• Lead demand-generation reporting and establish a regular reporting cadence with marketing and sales counterparts.
• Manage marketing budget, assess campaign effectiveness and ROI, and optimize pipeline creation and acceleration.

Requirements

• 7+ years of experience in B2B demand generation or field marketing.
• Degree in marketing, communications, business, or a related field.
• Proven success collaborating with sales, partner, and customer success teams to execute pipeline-generating campaigns.
• Knowledge of modern marketing practices, including persona-centric demand generation, marketing automation, pipeline acceleration, and demand-generation funnels.
• Experience using influencer networks, industry association partnerships, account-based marketing, events, digital, email, and partner marketing.
• Experience with marketing automation and Salesforce.com.
• Strong strategic thinking, prioritization, execution, and deadline-management skills.
• Excellent presentation skills and confidence communicating with senior sales leaders.
• Willingness to travel approximately 30% of the time.

Nice-to-haves

• Experience marketing to Consumer or Life Sciences industries.
• Energetic, resourceful, and proactive approach.
• Creative mindset and ability to manage multiple projects in a fast-paced environment.

Compensation & Benefits

• Restricted Stock Units and merit-based refresh grants for full-time employees.
• Paid parental leave, flexible work arrangements, paid time off, learning and mentorship programs, Wellhub memberships, mental health counseling, wellness programs, and paid volunteer time.