PR Manager, ASEAN

Responsibilities

Drive Thought Leadership

• Identify national, regional, and industry opportunities to position Snowflake as an authority in AI and data.
• Partner with executives and subject matter experts to develop thought leadership content showcasing innovation and customer impact.
• Translate complex technology and market trends into stories for business and technical audiences.

Lead Media and Analyst Relations

• Build and maintain relationships with business, technology, trade, and industry media, plus influential analysts across ASEAN.
• Develop and pitch proactive story angles highlighting innovation, customer success, and market leadership.
• Manage local PR agencies to ensure high-quality execution and measurable results.

Champion Customer and Partner Storytelling

• Identify and develop customer and partner success stories demonstrating the business value of the AI Data Cloud.
• Drive storytelling through press releases, earned media, executive interviews, podcasts, speaking opportunities, and other communications channels.
• Partner with regional sales, marketing, and customer teams to uncover impactful narratives.

Lead Industry Communications Programs

• Serve as communications lead for industry-focused campaigns across ASEAN.
• Develop integrated PR programs reinforcing leadership across key verticals, AI innovation, the partner ecosystem, and customer success.
• Support product launches, regional campaigns, executive visibility, and day-to-day media engagement.

Create High-Impact Content

• Create messaging and communications materials, including press releases, media pitches, bylined articles, executive briefing documents, Q&As, and social content.
• Tailor messaging for regional audiences while maintaining consistency with the global narrative.

Collaborate Across Teams

• Work with marketing, product marketing, sales, customer success, executive communications, and corporate communications teams.
• Contribute strategic counsel and communications support across the broader APJ business.

Requirements

• 8–10 years of public relations experience in B2B technology, either in-house or at a PR agency.
• Experience supporting industries such as financial services, retail and CPG, media and entertainment, healthcare, manufacturing, telecommunications, or the public sector.
• Strong relationships with business, technology, and industry media, as well as analysts across ASEAN.
• Experience developing strategic narratives, identifying newsworthy stories, preparing spokespeople, and delivering measurable communications outcomes.
• Ability to simplify complex technology concepts into compelling stories for business audiences.
• Exceptional writing, editing, and storytelling skills.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience managing external PR agencies and building high-performing partnerships.
• Proactive, collaborative mindset with strong business acumen and an entrepreneurial spirit.
• Bachelor's degree or equivalent practical experience.