Growth Marketing Manager, Advisor Growth
Growth Marketing Manager responsible for identifying, testing, and scaling advisor acquisition channels and experiments at Fora, a travel advisor platform. Requires strong experimentation, incrementality measurement, AI workflow expertise, and analytical skills to drive high-quality, long-term business growth.
About the job
Key Responsibilities
- Own the end-to-end strategy, execution, and optimization of advisor acquisition initiatives across emerging marketing channels and cross-functional growth opportunities.
- Develop, launch, and evaluate structured zero-to-one experiments with clear hypotheses, success metrics, decision timelines, and predefined criteria for scaling, iterating, or ending initiatives.
- Build repeatable testing frameworks that enable the team to evaluate new acquisition opportunities consistently and efficiently.
- Make channel investment decisions based on incrementality, downstream value, and return on ad spend targets, balancing experimentation with disciplined capital allocation.
- Lead the operating cadence for acquisition performance, including daily pacing reviews, weekly scorecards and growth reviews, and monthly cohort analyses, initiative reviews, and channel deep dives.
- Partner with the Data team to design measurement approaches that isolate incremental impact and develop robust lifetime value, customer acquisition cost, and cohort quality models.
- Own the health and optimization of channel measurement signals, ensuring platforms optimize toward meaningful advisor value rather than low quality acquisition metrics.
- Collaborate with Creative partners to develop, test, and iterate channel-specific creative assets, leveraging AI-enabled workflows to increase testing velocity and creative learning.
- Drive landing page and offer experimentation by partnering with Creative and Site and Conversion teams while maintaining ownership of testing strategy, creative alignment, measurement, and recommendations.
- Build and maintain AI-powered automations and agents that streamline recurring workflows such as reporting, competitive research, creative analysis, and performance monitoring.
- Communicate clear, actionable recommendations based on performance data, providing thoughtful analysis of results and a strong point of view on future investment decisions.
- Champion an incrementality-first approach across all acquisition initiatives by prioritizing rigorous experimental design over traditional attribution models.
Requirements
- Experience owning growth or performance marketing channels and cross-functional initiatives from strategy through execution and optimization.
- Demonstrated success building structured experimentation frameworks that enable scalable decision making rather than isolated campaign testing.
- Strong understanding of incrementality measurement, including holdout testing, geo experiments, matched market testing, or similar causal methodologies.
- Deep understanding of lifetime value, customer acquisition cost, return on investment, and downstream business performance as drivers of acquisition strategy.
- Hands-on experience building and deploying AI-powered workflows, automations, or agents that improve operational efficiency and remain part of ongoing business processes.
- Strong analytical skills with the ability to synthesize complex performance data into clear recommendations and business decisions.
- Excellent cross-functional collaboration skills with experience partnering closely across marketing, data, creative, product, and technical teams.
- Comfort operating in ambiguous, fast-moving environments where experimentation, rapid learning, and continuous iteration are essential.
- A high degree of ownership, accountability, and bias toward action, with a demonstrated ability to overcome obstacles and drive outcomes independently.
- A genuine curiosity for learning, continuous improvement, and delivering measurable business impact.
Strongly Preferred
- Experience acquiring partners, affiliates, or marketplace participants in a two-sided platform environment.
- Experience scaling emerging acquisition channels from initial experimentation through sustained investment.
- Experience working in high-growth technology or consumer marketplace businesses.
- Experience using AI tools to accelerate experimentation, research, reporting, creative development, and workflow automation.
Compensation & Benefits
- Base compensation: $145k–$175k + equity
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
Skills
Growth Marketing, Performance Marketing, Experimentation Frameworks, Incrementality Measurement, Lifetime Value, Ltv, Customer Acquisition Cost, Cac, AI Workflows, Ai Automations, Data Analysis, Cohort Analysis, Holdout Testing, Geo Experiments, Matched Market Testing, Creative Testing, Landing Page Optimization
Similar jobs
Growth Marketing jobs
Grow Therapy
New York, NY
Own Grow’s audio growth channel across podcast, streaming, and experimental placements, managing partnerships, buying, testing, measurement, and optimization. The role requires 5–7+ years of paid media experience, direct podcast or audio buying expertise, strong analytics, and vendor negotiation skills.
Fal
San Francisco, CA
Generalist growth marketer responsible for executing launches, partnerships, campaigns, creator activations, events, and content for a generative media platform. Requires 3–6 years of broad marketing or related experience, strong execution and communication skills, and comfort with ambiguity.
Wafer
San Francisco, CA
Own Wafer’s broad, hands-on marketing function across positioning, content, founder-led social, launches, events, customer storytelling, and distribution. The role requires 3+ years of broad marketing experience, exceptional writing, technical curiosity, and comfort operating in person with a small founding team.
RentSpree
Seattle, WA
Own end-to-end growth marketing for a defined RentSpree customer persona, driving acquisition, activation, conversion, expansion, and retention through experimentation and in-product initiatives. The role requires 5–10 years of growth marketing experience, strong segmentation and analytics skills, and hands-on use of AI workflows.
Clay
San Francisco, CAOwn Clay’s lifecycle marketing motion across email and in-app channels to drive adoption, activation, and usage of new products. The role combines campaign execution, experimentation, automation, reporting, and cross-functional coordination within a product-led growth funnel.