Sr. Demand Generation Manager
Sr. Demand Generation Manager responsible for building and optimizing multi-channel ABM and demand gen campaigns (webinars, podcasts, digital ads, syndication) to drive qualified pipeline and revenue for a PostgreSQL data platform. Requires 6+ years in B2B SaaS demand gen, hands-on ABM platform experience, and strong data-driven optimization skills.
About the job
Responsibilities
- Build and execute account-based marketing (ABM) programs targeting named accounts, buying groups, and priority industry verticals.
- Develop integrated demand generation campaigns that combine digital advertising, webinars, content syndication, podcasts, email, events, and retargeting to drive qualified pipeline.
- Partner with Sales to develop and execute multi-touch account plays, coordinating paid media, webinars, executive events, direct mail, and sales outreach.
- Manage third-party content syndication programs to generate high-quality leads while optimizing cost per lead and pipeline contribution.
- Plan and execute podcast sponsorships and advertising campaigns that increase brand awareness and generate demand within technical audiences.
- Manage digital media campaigns across platforms including LinkedIn, Reddit, Google, and display networks, continuously optimizing targeting, creative, and conversion performance.
- Monitor campaign performance and return on investment (ROI), using data-driven insights to optimize marketing strategies and maximize pipeline and revenue impact.
- Manage relationships with external agencies, publishers, media partners, and technology vendors to ensure successful campaign execution.
- Track demand generation KPIs including pipeline created, pipeline influenced, SQLs, MQLs, account engagement, cost per opportunity, and return on marketing investment.
Requirements
- 6+ years of experience in demand gen, ABM, or growth marketing (B2B SaaS preferred).
- Strong track record in building demand generation programs tied to pipeline outcomes.
- Hands-on experience with Account-based marketing platforms (e.g., 6sense, Demandbase).
- Data-driven mindset with experience analyzing performance and running experiments.
- Strong copywriting and messaging skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment where the market is consistently changing.
- Comfortable collaborating cross-functionally with marketing, product, sales, and customer success teams.
Nice-to-Haves
- Excitement about using AI to improve demand generation.
- Experience in a fast-moving startup environment.
- Enthusiasm for data infrastructure, PostgreSQL, or technical developer audiences.
Skills
ABM, Demand Generation, Growth Marketing, 6Sense, Demandbase, Digital Advertising, Content Syndication, Webinars, Podcasts, Linkedin Advertising, Google Ads, ROI Analysis, B2B SaaS
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