Consumer Marketing Manager, Japan
Leads Japan-specific consumer marketing programs across brand, digital, creator, partnership, community, and lifecycle channels. Requires 7+ years of marketing experience, deep knowledge of Japan’s consumer and media landscape, and strong local partner networks.
About the job
Responsibilities
- Develop and execute Japan-specific consumer marketing plans aligned with global priorities.
- Drive full-funnel initiatives to grow users and weekly active users, improve activation, repeat usage, retention, advocacy, and sentiment.
- Apply expertise in Japanese culture, consumer behavior, media, and marketing dynamics to inform strategy, creative, and execution.
- Manage and collaborate with local agencies, creators, and production partners to deliver culturally authentic campaigns and content.
- Partner with product marketing, communications, partnerships, and regional leadership teams on integrated programs.
- Represent the voice of Japanese consumers in internal marketing strategy, messaging, and decision-making.
Requirements
- 7+ years of marketing experience, including high-impact consumer campaigns and measurable user or usage growth in Japan.
- Deep understanding of the Japanese consumer landscape, cultural context, and local media and marketing ecosystems.
- Experience building and executing integrated marketing plans across brand, digital, influencer/creator, and partner channels.
- Ability to operate strategically and execute hands-on in a fast-paced, ambiguous environment.
- Strong network of local agencies, creatives, creators, and production partners, with experience managing external partners.
- Excellent communication and collaboration skills, including the ability to influence stakeholders across functions and geographies.
Skills
Consumer Marketing, Brand Marketing, Digital Marketing, Influencer Marketing, Creator Marketing, Partnership Marketing, Lifecycle Marketing, Campaign Management, Media Strategy, User Acquisition, Retention Marketing, Agency Management, Japanese Consumer Behavior, Market Research
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