Manager, Field Marketing
Leads Japan field marketing by executing regional demand-generation plans, events, sales enablement, and pipeline programs. Requires 8+ years of field marketing experience, strong event and ABM expertise, and proficiency with CRM and marketing automation tools.
About the job
Responsibilities
- Deliver integrated field marketing plans tailored to regional markets and target verticals, aligning sales motions, partnerships, and campaigns to drive brand visibility and demand generation.
- Lead and execute trade shows, conferences, user groups, and other in-person and virtual events, coordinating internal teams and external vendors.
- Collaborate with sales to create marketing assets and campaigns that support field sales efforts.
- Align with campaigns, digital, account-based marketing, and customer marketing teams to strengthen qualified leads and pipeline opportunities.
- Analyze and report on market trends, customer insights, and the competitive landscape to improve marketing strategies and campaign performance.
- Manage swag stock and warehousing, and support vendors across the APAC region.
- Build relationships with industry influencers, partners, and customers while enabling field teams with relevant collateral and brand messaging.
Requirements
- 8+ years of field marketing experience.
- Excellent written and verbal communication skills.
- Experience planning, executing, and measuring physical and virtual events.
- Experience with demand generation, lead nurturing, and account-based marketing strategies.
- Proficiency with CRM tools and marketing automation platforms, including Salesforce and Marketo.
- Ability to track and analyze campaign performance data.
Nice-to-haves
- Experience in B2B technology or cybersecurity.
- Experience working in a fast-paced, high-growth environment.
Skills
Field Marketing, Demand Generation, Lead Nurturing, Account-Based Marketing, Event Management, Salesforce, Marketo, CRM, Marketing Automation, Campaign Analytics
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