Field Marketing Manager, Japan
Owns Twilio’s Japan field marketing strategy across brand building, demand generation, account-based marketing, partner programs, and pipeline acceleration. The role requires 7–10 years of B2B marketing experience in Japan, strong commercial acumen, and close collaboration with sales and regional marketing teams.
About the job
Responsibilities
- Own and execute the Japan field marketing plan across the full go-to-market funnel, from PR and brand building through pipeline creation, acceleration, and late-stage deal support.
- Design and deliver integrated campaigns across email, social, paid media, content syndication, digital advertising, and paid advertorial channels.
- Lead executive engagement programs, including executive roundtables, CxO-level events, and account-based relationship marketing initiatives.
- Develop and execute partner marketing programs with Japan channel and alliance partners to drive joint pipeline and co-selling opportunities.
- Oversee Japan PR and communications activities to build brand credibility and thought leadership.
- Plan and deliver demand generation programs, including physical and digital events, webinars, outbound prospecting, ABM, and content-led nurture programs.
- Use intent data and signal-based marketing tools to prioritize target accounts and focus investment on in-market buyers.
- Partner with the Japan SDR team on lead handoff, campaign follow-up, and lead-quality improvement.
- Support Account Executives with targeted account programs, bespoke content, and customer references to accelerate opportunities through close.
- Localize global and regional campaign assets, messaging, and content for the Japanese market.
- Use AI-powered marketing tools for content creation, performance analysis, audience segmentation, and personalization.
- Analyze campaign and program performance using CRM and BI tools; report results, learnings, and optimization actions.
- Collaborate with Marketing Operations to optimize automation workflows, data capture, and lead routing in Marketo and Salesforce.
- Serve as the primary marketing business partner to the Japan sales organization and communicate market intelligence to regional and corporate marketing.
- Work cross-functionally with APJ Demand Creation, product marketing, and PR teams.
- Manage vendors, creative agencies, event production partners, and media partners on time, on budget, and on brand.
- Contribute to web localization and technical marketing system input for Japan customer and developer needs.
Requirements
- 7–10 years of experience in B2B field marketing, demand generation, or integrated marketing communications, including programs in the Japanese market.
- Demonstrated success with brand-to-revenue go-to-market programs spanning PR, brand, demand generation, ABM, pipeline acceleration, and partner marketing.
- Strong commercial acumen and ability to connect marketing activity to pipeline and revenue outcomes.
- Experience working closely with sales teams.
Skills and Tools
- B2B marketing
- Field marketing
- Demand generation
- Integrated marketing
- Account-based marketing
- Partner marketing
- Public relations
- Pipeline acceleration
- Marketo
- Salesforce
- 6sense
- CRM
- BI tools
- Marketing automation
- AI marketing tools
Skills
B2B Marketing, Field Marketing, Demand Generation, Integrated Marketing, Account-Based Marketing, Partner Marketing, Public Relations, Pipeline Acceleration, Marketo, Salesforce, 6Sense, CRM, BI Tools, Marketing Automation, Ai Marketing Tools
Similar jobs
Growth Marketing jobs
OpenAI
Tokyo, Japan
Leads Japan-specific consumer marketing programs across brand, digital, creator, partnership, community, and lifecycle channels. Requires 7+ years of marketing experience, deep knowledge of Japan’s consumer and media landscape, and strong local partner networks.
Wiz
Japan
Leads Japan field marketing by executing regional demand-generation plans, events, sales enablement, and pipeline programs. Requires 8+ years of field marketing experience, strong event and ABM expertise, and proficiency with CRM and marketing automation tools.
Oscilar
Remote
Own Oscilar’s 0-to-1 growth engine across LATAM and EMEA, generating pipeline through outbound, paid acquisition, events, partnerships, and localized campaigns. The role requires 5–7+ years of hands-on B2B growth or demand generation experience, international market expertise, and fluent English with Spanish or Portuguese preferred.
Talkiatry
Remote
Leads paid social creative strategy and an always-on testing engine for patient acquisition, translating performance data into briefs, creator programs, and scalable messaging. Requires 5+ years of B2C digital marketing experience, strong direct-response expertise, and fluency in creative performance metrics.
Okta
Tokyo, Japan
The Field Marketing Specialist will plan and execute demand-generation campaigns, events, and partner programs to build pipeline and acquire customers in Japan. The role requires strong project management, cross-functional coordination, native Japanese, and excellent English communication skills.